{"slug": "ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it", "title": "AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It", "summary": "Companies are increasingly using AI to shape and manage their brand narratives, with CMOs turning to AI engines for market storytelling. The technology enables brands to craft consistent, data-driven stories across channels, raising questions about authenticity and control.", "body_md": "# AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It\n\nBy Gary Drenik, ContributorSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine.\n\nWhen a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it", "canonical_source": "https://www.machinebrief.com/news/ai-is-telling-every-brands-story-heres-how-companies-are-sha-zmfc", "published_at": "2026-07-09 14:02:27+00:00", "updated_at": "2026-07-09 15:22:09.501115+00:00", "lang": "en", "topics": ["artificial-intelligence", "generative-ai", "ai-tools", "ai-products", "ai-ethics"], "entities": ["Forbes", "Gary Drenik"], "alternates": {"html": "https://wpnews.pro/news/ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it", "markdown": "https://wpnews.pro/news/ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it.md", "text": "https://wpnews.pro/news/ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it.txt", "jsonld": "https://wpnews.pro/news/ai-is-telling-every-brand-s-story-here-s-how-companies-are-shaping-it.jsonld"}}