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[ARTICLE · art-55549] src=businessinsider.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

AI is rewriting the Big Tech org chart. See which roles are getting hit the most.

New data from SignalFire shows software engineers now make up 55% of hiring at major tech companies, up from 46% in 2019, while design hiring is down 48%, product management down 39%, and marketing down 36%. The shift reflects AI-driven restructuring that is concentrating hiring around technical talent and reducing specialized support roles.

read1 min views1 publishedJul 11, 2026
AI is rewriting the Big Tech org chart. See which roles are getting hit the most.
Image: Businessinsider (auto-discovered)

AI isn't replacing engineers so much as reshaping who else gets hired.

New data from SignalFire shows software engineers make up 55% of hiring at major tech companies, up from 46% in 2019, even as overall hiring remains below pre-pandemic levels. Other functions are shrinking faster. While engineer hiring is down 11% since 2019, design hiring is down 48%, product management has fallen 39%, and marketing is down 36%.

The result is a leaner org chart built around technical talent, with fewer specialized support roles. Sign up for BI's Tech Memo newsletter here. Reach out to me via email at abarr@businessinsider.com.

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