​AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity

Forbes Councils member Sreedhar Peddineni argues that AI-driven go-to-market transformation requires unlocking revenue capacity, not just productivity, because AI has broken the historical correlation between activity and revenue. The piece contends that companies must shift focus from efficiency gains to capacity expansion to realize financial returns from AI investments.

AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity By Sreedhar Peddineni, Forbes Councils MemberSource: Forbes Innovation https://www.forbes.com/innovation/ That switch was survivable for a decade because activity and revenue moved in tandem. AI just broke the correlation, and that is why the contradiction suddenly has a price. Get AI news in your inbox Daily digest of what matters in AI.