# ​AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity

> Source: <https://www.machinebrief.com/news/ai-gtm-transformation-requires-unlocking-revenue-capacity-no-xl6t>
> Published: 2026-09-02 12:45:00+00:00

# AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity

By Sreedhar Peddineni, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)That switch was survivable for a decade because activity and revenue moved in tandem. AI just broke the correlation, and that is why the contradiction suddenly has a price.

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