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[ARTICLE · art-119018] src=machinebrief.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

​AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity

Forbes Councils member Sreedhar Peddineni argues that AI-driven go-to-market transformation requires unlocking revenue capacity, not just productivity, because AI has broken the historical correlation between activity and revenue. The piece contends that companies must shift focus from efficiency gains to capacity expansion to realize financial returns from AI investments.

read1 min views1 publishedSep 2, 2026
​AI GTM Transformation Requires Unlocking Revenue Capacity, Not Just Productivity
Image: Machinebrief (auto-discovered)

By Sreedhar Peddineni, Forbes Councils MemberSource:

Forbes InnovationThat switch was survivable for a decade because activity and revenue moved in tandem. AI just broke the correlation, and that is why the contradiction suddenly has a price.

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source & further reading
machinebrief.com — original article UK government does not know what datacentres are being used for, FoI request shows Rethinking Enterprise AI As A Digital Workforce How AI Innovation Is Turning Everyday Decisions Into Competitive Advantages
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