Sainsbury'shas suspended its live AI facial recognition technology at anEast Dulwichstore after acustomerwas wrongly flagged as a shoplifter.- Matt Arnold was forced to leave the store after staff acted on an automated alert, describing the experience as a terrifying glimpse of the future.
- Both Sainsbury's and technology provider Facewatch insisted that the incident was caused by human error in handling the alert rather than a failure of the AI system.
- Mr Arnold highlighted that despite Facewatch's claimed 99.98 per cent accuracy rate, the small error margin still affects a significant number of shoppers.
- The suspension follows a similar incident in January where another customer was mistakenly asked to leave a Londonbranch after being confused with an offender.