# AI does not so much take work away as it changes the way we work > Source: > Published: 2026-06-29 21:00:45+00:00 ## AI does not so much take work away as it changes the way we work 30 June 2026 Before influencers, there were bloggers. Before bloggers, there were TV stars, rock stars, and movie stars. Call them whatever you want, but individuals have always been the drivers of engagement and trust. This is a point [Alex Cowen](https://marginalrevolution.com/) reiterated in [a recent talk](https://www.youtube.com/watch?v=hfZWfkQR9zs) given in the UK. It seems to me you don’t so much need a great of knowledge of AI — hard to gain when the technology is ever evolving — than you do a distinct personal brand. In whatever your field of endeavour is. RELATED CONTENT [artificial intelligence](https://disassociated.com/tag/artificial-intelligence/), [economics](https://disassociated.com/tag/economics/), [technology](https://disassociated.com/tag/technology/), [trends](https://disassociated.com/tag/trends/), [work](https://disassociated.com/tag/work/)