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AI does not so much take work away as it changes the way we work

Alex Cowen argued in a recent UK talk that AI changes work rather than eliminating it, emphasizing the enduring importance of personal branding and trust in an era of rapid technological evolution.

read1 min views1 publishedJun 29, 2026
AI does not so much take work away as it changes the way we work
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AI does not so much take work away as it changes the way we work #

30 June 2026

Before influencers, there were bloggers. Before bloggers, there were TV stars, rock stars, and movie stars. Call them whatever you want, but individuals have always been the drivers of engagement and trust.

This is a point Alex Cowen reiterated in a recent talk given in the UK. It seems to me you don’t so much need a great of knowledge of AI — hard to gain when the technology is ever evolving — than you do a distinct personal brand. In whatever your field of endeavour is.

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