{"slug": "ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand", "title": "AI companies hold off on embracing Trump’s ‘super intelligence’ rebrand", "summary": "President Donald Trump signed an executive order this week directing the federal government to replace the term \"artificial intelligence\" with \"super intelligence,\" but Anthropic, OpenAI, Google, Meta, SpaceXAI, and Nvidia would not tell the Washington Examiner whether they plan to rename their companies or products or otherwise adopt the terminology. The companies' silence leaves the rebrand unembraced by the industry building the technology.", "body_md": "President [Donald Trump](https://www.washingtonexaminer.com/tag/donald-trump/) wants  [artificial intelligence](https://www.washingtonexaminer.com/tag/artificial-intelligence/) to be known as “super intelligence,” but the companies building the technology have yet to follow his lead.\n\n[Anthropic](https://www.washingtonexaminer.com/tag/anthropic/), [OpenAI](https://www.washingtonexaminer.com/tag/openai/), [Google](https://www.washingtonexaminer.com/tag/google/), [Meta](https://www.washingtonexaminer.com/tag/meta/), SpaceXAI, and [Nvidia](https://www.washingtonexaminer.com/tag/nvidia/) would not disclose to the *Washington Examiner* whether they plan to rename their companies or products, or otherwise adopt Trump’s preferred terminology after the president signed an executive order this week directing the federal government to replace “artificial intelligence” with “super intelligence.”\n\n## Stay informed.Stay ahead.\n\nJoin Washington Examiner for unlimited access to the news, analysis, and commentary that matter most.\n\n[See Options](https://www.washingtonexaminer.com/subscribe/digital/)\n\nAlready a member? [Log in](https://www.washingtonexaminer.com/sign-in/)\n\n  Print subscriber? \n\n[Click here to login/register your account](https://www.washingtonexaminer.com/print-subscription-check)\n  Digital subscriber?", "url": "https://wpnews.pro/news/ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand", "canonical_source": "https://www.washingtonexaminer.com/news/white-house/4751064/ai-companies-hold-off-trump-super-intelligence-rebrand/", "published_at": "2026-10-04 09:00:00+00:00", "updated_at": "2026-10-04 09:11:32.992522+00:00", "lang": "en", "topics": ["ai-policy", "artificial-intelligence"], "entities": ["Donald Trump", "Anthropic", "OpenAI", "Google", "Meta", "SpaceXAI", "Nvidia", "Washington Examiner"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand", "markdown": "https://wpnews.pro/news/ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand.md", "text": "https://wpnews.pro/news/ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand.txt", "jsonld": "https://wpnews.pro/news/ai-companies-hold-off-on-embracing-trumps-super-intelligence-rebrand.jsonld"}}