AI Agent for Home Services: Lead Intake That Prices Jobs

A developer audited a two-van plumbing firm's phone log and found 34 missed calls in one week, 11 of them new jobs that went to competitors, then designed a home-services AI agent that triages emergencies, collects six intake facts so a human can price jobs in one pass, and applies a numeric service radius with per-mile travel fees. The agent is constrained by a written facts file and rules that forbid quoting unlisted prices or reassuring callers about gas smells, instead directing them to leave the house and call the utility.

Home services break normal chatbot designs: emergencies can't wait, jobs can't be priced blind, and geography matters. Here is the triage, intake and dispatch setup that works. I audited a two-van plumbing firm's phone log last autumn. In one week: 34 missed calls, 29 of them landing on voicemail, and 11 that were clearly new jobs. Every one of those 11 went to whichever competitor answered next — and at least three were emergencies the firm could have charged its call-out fee for. Home services is the industry where after-hours coverage pays for itself fastest, and also the one where a generic chatbot design fails hardest. The failure isn't technology. It's that home-services conversations have three properties most deployments never plan for: some messages are emergencies with safety implications, most jobs cannot be priced from a chat, and geography decides whether the lead is worth anything at all. Get all three right and the agent becomes the best employee the firm has. Miss one and it creates liability at 2am. The first job of a home-services agent is not answering questions. It is deciding, fast, whether the message is an emergency. That means the emergency list must be written down, agreed with the owner, and phrased as a list — not a paragraph. For plumbing, the list is short: gas smell, burst pipe or active flooding, sewage backup, no water at all, and water near electrics. What the agent is allowed to say about an emergency is equally narrow: What it may never say: "that sounds fine until morning," any diagnosis of the cause, or any assessment of danger. An agent that reassures a caller about a gas smell is a liability no facts file can cover. If the situation touches gas or burning, the agent's first line is to leave the house and call the utility's emergency number — and it pages the on-call van second. Most home-services work cannot be quoted from a chat, and pretending otherwise produces the invented-price problem from every deployment I've had to fix. The agent's intake job is different: collect the specific facts that let a human price the job in one pass, without a callback. The question set that survives contact with real jobs: Six questions, and the answers map onto the firm's standard job shapes. The point is not that the agent prices the job — it's that the owner opens the dispatch note and quotes in seconds, because everything needed is already there. "About half an hour out of town" is not a service area a machine can apply. Write it as numbers: a radius in miles around the shop, the named towns included, and the travel fee beyond it — for example, a flat per-mile charge past the boundary. The agent then does three things deterministically: in-area leads get booked; out-of-area leads get a clear "we don't serve that far" plus the travel fee if the caller wants to proceed anyway; and every lead gets captured either way, because an out-of-area caller today is a referral or a new hire's route next year. The handoff is where after-hours coverage either works or collapses into a blur of missed callbacks. Two rules: FACTS Business: residential plumbing. No commercial, no new construction. Hours: Mon-Fri 07:30-17:00. Emergency line operates 24/7. Emergency call-out: $249 flat, credited to the repair if booked the same visit. Diagnostic visit: $189, waived if the repair is approved the same visit. Service area: 25 miles of the shop, including the three neighbouring towns . Outside the area: $2 per mile after the first 25 miles, quoted before booking. Flat-priced jobs: tap replacement, toilet install, water heater swap. Everything else: priced after the diagnostic visit. Booking windows: 08:00-10:00, 10:00-12:00, 13:00-15:00, 15:00-17:00. Main water shutoff: usually where the supply line enters the house, near the meter. RULES Quote only facts listed in FACTS . If a fact is not listed, say a team member will confirm. For emergencies: give the approved shutoff line, capture address and callback number, and page the on-call van. Never diagnose, never say "this can wait." Never quote a repair price for anything not listed as flat-priced. Pricing happens after the diagnostic visit. Never promise an arrival time. Offer the next booking window from FACTS . Run the six intake questions on every routine job before booking. ESCALATE IF Gas smell, carbon monoxide alarm, or electrical burning — tell the caller to leave the building and call the gas utility's emergency line first. Burst pipe, active flooding, sewage backup, or no water at all. Customer mentions insurance, injury, or legal action. Customer asks for a discount, waiver, or price match. | What the caller reports | Triage | What the agent says and does | |---|---|---| | Gas smell or CO alarm | Emergency — evacuate first | "Leave the building and call the gas utility's emergency line." Then page on-call | | Burst pipe, active flooding | Emergency | Approved shutoff line; capture address; page on-call | | Sewage backup | Emergency | No DIY advice; capture address; page on-call | | No water anywhere in the house | Emergency | Capture address; page on-call | | Water heater actively leaking | Emergency, per firm's rule | Shutoff line; page on-call | | Water heater past its service life, no leak | Routine | Diagnostic booking | | Slow drain, dripping tap, running toilet | Routine | Run intake questions; book | | Renovation or re-pipe enquiry | Quote intake | Run intake questions; route to owner for pricing | | Address outside the service area | Decline plus capture | State the boundary and travel fee; capture contact anyway | An agent on a contractor's line does one job well: it answers every call the vans can't, tells the emergencies from the quotes, and hands humans notes they can act on without a single callback. The triage list, the intake questions and the numbers in the facts file are the entire design. Everything else is decoration. This guide lives at AgentFast https://agentfast-guide.app.workbuddy.host/guides/ai-agent-home-services.html , where you'll also find a free audit tool https://agentfast-guide.app.workbuddy.host/audit.html that checks your own agent's instructions against these failure modes. Posted here with a canonical URL pointing at the original.