AgenticGen: Reward-Guided Agentic Video Generation for Advertising

Researchers introduced AgenticGen, a reward-guided agentic video generation method for advertising that frames ad video creation as a product-conditioned reasoning problem measured by online business metrics rather than video synthesis alone. The work notes that recent video foundation models can generate realistic clips from multimodal conditions but do not optimize how a product should be presented.

Advertising video generation is not only a video synthesis task, but also a product-conditioned reasoning problem whose success is measured by online business metrics. Recent video foundation models can generate realistic clips from multimodal conditions, yet they do not optimize how a product shoul