Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins

Bayer is building discoverability and shopability across six over-the-counter brands in AI answer engines, while Zoom automated product naming with an internal AI agent and is hiring a dedicated AI engineer, according to a report on agentic marketers. The moves reflect a broader industry shift toward generative engine optimization and AI-driven marketing workflows.

Bayer is building discoverability and shopability across six OTC brands in AI answer engines Zoom automated product naming with an internal AI agent, and is hiring a dedicated AI engineer- A health tech SVP is using Profound and Writer to scale AI discoverability and content AI and agentic transformation are happening rapidly across marketing organizations, even though every company is doing so at a different pace, and has different priorities. Some are focused on automating internal workflows. Others are trying to make sure their brands show up in AI answer engines—a relatively new practice alternately called generative engine optimization GEO or answer engine optimization AEO . UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. VIEW ALL SUBSCRIPTION OPTIONS /subscription/