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Agent2UCB: Agentic System for Generative Engine Optimization

Researchers introduced Agent2UCB, an agentic system for Generative Engine Optimization (GEO) that autonomously improves content visibility in LLM-driven search engines like Google AI Overviews and Perplexity. The system evaluates nine GEO strategies per content item, uses a bandit-based policy integrating LLM priors with online rewards, and includes a text-only SEO readiness evaluation. Experiments on GEO-Bench showed consistent visibility gains while preserving SEO quality.

read1 min views1 publishedSep 1, 2026

arXiv:2608.29063v1 Announce Type: new Abstract: Large language model driven search engines such as Google AI Overviews and Perplexity have created new opportunities for Generative Engine Optimization (GEO) the practice of refining content to increase its likelihood of being cited or summarized by generative systems. We demonstrate Agent2UCB, an agentic GEO system that autonomously improves content visibility through customized, feedback-driven optimization. For each content item, the system evaluates nine GEO strategies, identifies the most effective method, and accelerates selection using a bandit-based Agent2UCB policy that integrates LLM priors with online reward signals. To monitor side effects, the system also provides a lightweight, text-only SEO readiness evaluation covering readability, topical coverage, and EEAT-style credibility. Experiments on GEO-Bench show consistent visibility gains while preserving SEO quality. The demo allows users to choose the websites of interest, observe the optimization workflow, and compare GEO/SEO outcomes across methods.

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