agencykit v1.2.0 — brand voice support and a new proposal skill

AgencyKit v1.2.0 introduces brand voice support and a new proposal skill. Users can now drop a BRAND.md file into their skills or brand folder to apply custom tone, terminology, and forbidden phrases. The new proposal skill generates client-facing proposals with margin estimates and risks, learning from past examples without copying verbatim.

Two weeks after the initial launch, two things shipped based on community feedback. The most common feedback: outputs sounded like a generic template, not like the agency. The fix: drop a BRAND.md file into .claude/skills/ skill-name / or .claude/brand/ global fallback . Each skill reads it before generating and applies your tone, terminology, and forbidden phrases. The format is simple — agency name, 5 voice example sentences, a forbidden words list, optional client-specific overrides. A BRAND.md.example is in the repo root. The ninth skill. Handles the 60-minute task most agencies rewrite every week. Trigger: "proposal", "write a proposal", "proposta" What it does differently: if you provide past proposals or scope/outcome example pairs, the skill extracts your tone and structure patterns and applies them — without copying verbatim. Treats past proposals as example pairs scope + outcome rather than templates. Output: client-facing proposal + internal note with margin estimate and risks. Human-gated by design — it drafts, you sign off. npx agencykit install → github.com/MarcoZorn/agencykit