# agencykit v1.2.0 — brand voice support and a new proposal skill

> Source: <https://dev.to/marcozorn/agencykit-v120-brand-voice-support-and-a-new-proposal-skill-bg6>
> Published: 2026-07-07 09:52:13+00:00

Two weeks after the initial launch, two things shipped based

on community feedback.

The most common feedback: outputs sounded like a generic template,

not like the agency.

The fix: drop a `BRAND.md`

file into `.claude/skills/[skill-name]/`

or `.claude/brand/`

(global fallback). Each skill reads it before

generating and applies your tone, terminology, and forbidden phrases.

The format is simple — agency name, 5 voice example sentences,

a forbidden words list, optional client-specific overrides.

A `BRAND.md.example`

is in the repo root.

The ninth skill. Handles the 60-minute task most agencies

rewrite every week.

Trigger: "proposal", "write a proposal", "proposta"

What it does differently: if you provide past proposals or

scope/outcome example pairs, the skill extracts your tone and

structure patterns and applies them — without copying verbatim.

Treats past proposals as example pairs (scope + outcome) rather

than templates.

Output: client-facing proposal + internal note with margin

estimate and risks. Human-gated by design — it drafts,

you sign off.

npx agencykit install

→ github.com/MarcoZorn/agencykit