{"slug": "agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill", "title": "agencykit v1.2.0 — brand voice support and a new proposal skill", "summary": "AgencyKit v1.2.0 introduces brand voice support and a new proposal skill. Users can now drop a BRAND.md file into their skills or brand folder to apply custom tone, terminology, and forbidden phrases. The new proposal skill generates client-facing proposals with margin estimates and risks, learning from past examples without copying verbatim.", "body_md": "Two weeks after the initial launch, two things shipped based\n\non community feedback.\n\nThe most common feedback: outputs sounded like a generic template,\n\nnot like the agency.\n\nThe fix: drop a `BRAND.md`\n\nfile into `.claude/skills/[skill-name]/`\n\nor `.claude/brand/`\n\n(global fallback). Each skill reads it before\n\ngenerating and applies your tone, terminology, and forbidden phrases.\n\nThe format is simple — agency name, 5 voice example sentences,\n\na forbidden words list, optional client-specific overrides.\n\nA `BRAND.md.example`\n\nis in the repo root.\n\nThe ninth skill. Handles the 60-minute task most agencies\n\nrewrite every week.\n\nTrigger: \"proposal\", \"write a proposal\", \"proposta\"\n\nWhat it does differently: if you provide past proposals or\n\nscope/outcome example pairs, the skill extracts your tone and\n\nstructure patterns and applies them — without copying verbatim.\n\nTreats past proposals as example pairs (scope + outcome) rather\n\nthan templates.\n\nOutput: client-facing proposal + internal note with margin\n\nestimate and risks. Human-gated by design — it drafts,\n\nyou sign off.\n\nnpx agencykit install\n\n→ github.com/MarcoZorn/agencykit", "url": "https://wpnews.pro/news/agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill", "canonical_source": "https://dev.to/marcozorn/agencykit-v120-brand-voice-support-and-a-new-proposal-skill-bg6", "published_at": "2026-07-07 09:52:13+00:00", "updated_at": "2026-07-07 10:29:12.475195+00:00", "lang": "en", "topics": ["developer-tools", "artificial-intelligence", "generative-ai", "ai-tools"], "entities": ["AgencyKit", "MarcoZorn", "GitHub"], "alternates": {"html": "https://wpnews.pro/news/agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill", "markdown": "https://wpnews.pro/news/agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill.md", "text": "https://wpnews.pro/news/agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill.txt", "jsonld": "https://wpnews.pro/news/agencykit-v1-2-0-brand-voice-support-and-a-new-proposal-skill.jsonld"}}