# ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It > Source: > Published: 2026-08-04 06:00:00+00:00 Marketers used to lack data; now they’ve got more than entire teams can process. Entertainment used to be three main channels; now there are hundreds, all requiring their own content. Measurement? Don’t know her. Making sense of a digital world requires digital solutions. ADWEEK’s 2026 Tech Stack Awards celebrate the influential products and platforms driving revenue impact in marketing, advertising, and media. From publisher-focused tools to navigate the age of Google Zero to tools for targeting in an ID-less ecosystem and commerce technology that connects digital and physical retail, this list recognizes the companies redefining how brands connect, engage, and grow. **Attentive AI** **Attentive AI** With more being demanded of marketers every day, they need tools that can tackle their biggest problem: identity blindness. Attentive AI’s agentic platform unifies customer identity, interprets real-time behavior, and crafts personalized messaging across SMS, email, push notifications, and RCS. More than 8,000 brands use Attentive to replace static campaigns with adaptive customer journeys that evolve with every interaction, taking into account browsing behavior, device data, and purchase history. By trading manual workflows for more timely and relevant intelligence, Steve Madden grew subscribers by 36%, beauty brand Ilia increased purchases 280%, and Frye boosted email campaign revenue 576%. **Incremental** **Incremental** Even in tech, there’s one piece of high school science you’d do well to remember: Correlation does not imply causation. The problem with ROAS is it count sales that would’ve happened anyway, and each platform reports favorable numbers on its own terms. To get a better sense of what’s happening, companies are turning to Incremental’s iROAS. It features always-on, SKU-level incrementality measurement across every retailer simultaneously, independent of any platform’s incentives, and feeds directly into automated bidding and budget decisions. The results have been anything but incremental: Church & Dwight’s Batiste saw a 292% jump in incremental ROI, Arm & Hammer hit record Instacart growth in key segments, and a global beauty brand generated 20% more incremental sales while spending 2% less on Amazon. **Zeta Global** **Zeta Global** Enterprise marketers have no shortage of data, but turning it into action is a persistent challenge. Zeta Global’s Athena, built into the Zeta Marketing Platform, is a conversational AI agent that delivers predictive recommendations, builds audiences, launches campaigns, and surfaces performance insights through natural language instead of dashboards. Powered by a proprietary data cloud spanning more than 545 million individuals, Athena is already reshaping enterprise workflows. In its first week of general availability, it generated seven times more AI interactions than previous platform tools, while helping brands including Red Roof, TKO (parent company of UFC and WWE), and Tombras compress days of analysis into minutes and make faster marketing decisions. **beehiiv** **beehiiv** Building an audience on someone else’s platform means renting attention, not owning it. Creators and publishers looking to take back control of their subscribers turn to beehiiv for a newsletter-first infrastructure solution that also spans websites, podcasts, digital products, and a built-in ad network. With a 0% platform fee and full data portability, creators can focus on creating for audiences they can contact directly and understand who they are. Over 135,000 members have joined the platform with results such as Time magazine migrating over 2 million subscribers with zero downtime and a 63.8% open-rate lift for one of its newsletters, while Particle For Men hit a 1.73 ROAS across 8.3 million readers. The beehiiv Ad Network connects advertisers with trusted, engaged inboxes and handles sponsor matching, reporting, and payouts, meaning publishers don’t need an in-house sales operation to monetize their content. **Companion by Billion Dollar Boy** **Companion by Billion Dollar Boy** Creator marketing may be a core media channel, but its infrastructure is stuck in awkward spreadsheets. Companion replaces that fragmentation with a single intelligence and governance layer, unifying creator discovery, multi-market approvals, brand-safety controls, and performance measurement into one system. When EA Sports FC 26 launched across 34 regions and six platforms, Companion tracked 1,400 creators and 2.6 billion impressions, turning regional noise into a global signal and cutting reporting time from weeks to minutes. In the end, it reduced manual administrative effort from an estimated 1,120 hours to 56 hours, and enabled operational scale that would not have been possible manually. Companion’s nearly 700 active users span Lululemon, Heineken, and Mercedes-Benz, and the platform achieved 122% year-over-year monthly recurring revenue growth in 2025. **Klaviyo** **Klaviyo** Most CRMs were built for B2B sales teams tracking leads, not consumer brands managing millions of relationships—and it shows. Marketing and service end up working from separate views of the same customer, leaving them guessing. Klaviyo rebuilt the CRM from the ground up with its Klaviyo Data Platform, which processes over 2 billion daily events into a single real-time profile. It puts marketing, service, and AI agents on the same page with the same information at the same time. It does its work in concert with Composer, which builds and optimizes campaigns autonomously, and Customer Agent, which handles service with full customer context. With this tech, Nanuk resolved 84% of chat inquiries with AI in 90 days, Cymbiotika grew revenue 44% while cutting email volume 31%, and Klaviyo itself closed 2025 at $1.2 billion in revenue, up 32% year-over-year. **LiveLift by Ibotta** **LiveLift by Ibotta** For CPG brands, the math never adds up: 80% of sales happen in-store, yet measurement relies on delayed, assumption-based metrics that can’t tell you if a promotion drove real sales. Rebate app Ibotta’s LiveLift, built on its Ibotta Performance Network, compares exposed and unexposed shopper groups across billions of transactions to isolate true incremental revenue and avoid subsidizing purchases that would’ve happened anyway. Brands like Liquid Death, Kimberly-Clark, and Hain Celestial have used it to see exactly what’s working and shift spend accordingly to drive measurable incremental sales growth. Of the Ibotta customers that piloted the platform, about 80% have already re-upped their campaign investments. **StackAdapt CTV** **StackAdapt CTV** Audiences flip between streaming, linear, and devices, but most media strategies don’t. CTV highlights this issue, with advertisers struggling with inconsistent inventory access, limited audience visibility, and weak links between exposure and outcomes. StackAdapt unifies CTV, video, native, display, audio, in-game, and DOOH into a single programmatic platform where audience data, activation, and cross-device measurement work together. A CTV viewer can be re-engaged across formats with messaging that evolves based on behavior, turning upper-funnel reach into a trackable journey. This tech allowed Chicago Fire FC to drive a 122% ROAS, Viceroy to grow sales 30%, and Sunny Digital to cut cost-per-lead by nearly 1,000%, helping StackAdapt reach $500 million in revenue and the No. 1 spot in G2’s spring 2026 rankings. **PowerUP by Meta4 Interactive** **PowerUP by Meta4 Interactive** Gamers are too busy fragging to pay attention to ads that end up being ignored or blocked. So how do you get them to pause and engage? Meta4 Interactive’s PowerUP uses native playable experiences to embed brand storytelling directly into game mechanics across titles such as Fortnite and Roblox, so the brand becomes the gameplay. Backed by a network of top UGC developers and a plug-and-play deployment model, PowerUP delivers interaction at scale. Takis’ 15-day Fortnite activation drove over 159 million impressions and 15 million interactions, while WaterAid’s #TeamWater campaign, led by MrBeast and Crunchlabs’ Mark Rober, generated 75 million interactions and helped raise $40 million globally. **QuickFrame AI by MNTN** **QuickFrame AI by MNTN** One barrier has historically kept brands, especially smaller ones, out of TV advertising: creative production. Companies with big budgets and big ad agencies could harness TV to drive returns, while small and medium-sized businesses were left behind. MNTN’s QuickFrame AI tears that barrier down: Choose a style, drop in a brand URL, and in about 12 minutes get a studio-quality commercial, with full director-level control over pacing, shots, and voiceover. With one click, companies can publish directly to CTV inventory or export formats for TikTok, Meta, and YouTube. Closing this technology gap is making a difference, with 97% of MNTN advertisers never having run a TV ad before. MNTN even used it internally, producing nine ad variations in a day that would’ve traditionally cost over $75,000 and taken six weeks. **Customer Data Cloud by Amperity** **Customer Data Cloud by Amperity** Despite extensive investment in data infrastructure, brands still struggle with taking timely action on customer signals. Fragmentation across systems and batch processing delays means by the time a segment is built and a campaign launches, the moment has passed. Amperity’s Customer Data Cloud makes real-time action possible with patented AI-driven identity resolution, unifying online and offline data into live, continuously updated profiles that power within-session personalization, live audience qualification, and instant targeting. AmpAI sits on top of that and makes it all accessible through natural language. Amperity now powers decision-making for more than 400 global brands, from New Look to major players across retail, travel, and finance. **Incrementality Console by Pacvue** **Incrementality Console by Pacvue** Retail media is a growth engine for brands, but a nagging question sits under ROAS numbers: Is a campaign creating new demand or just capturing sales that would’ve happened anyway? Without a clear answer, brands go for whatever looks efficient in-platform, often at the expense of the reach and brand-building that drive lasting growth. Pacvue’s Incrementality Console cracks this open, using machine learning to model true incremental ROAS and separate real growth from recycled demand. Built directly into Pacvue’s Commerce Operating System, those insights flow into live optimization, blended with pricing and competitive signals. Today, 1,827 brands use it to invest with confidence. Duracell leveraged Pacvue’s commerce ad solution to recover $1 million in lost revenue. Through Pacvue’s dynamic bidding on Walmart Connect, a fashion brand grew ad-attributed sales by 20%, optimizing bidding with zero manual input. **Adjust** **Adjust** As budgets get smaller and campaigns move faster, marketers are feeling the squeeze to prove ROI. Measurement and analytics firm Adjust is helping them do just that, providing mobile-first businesses across gaming, ecommerce, and fintech with the data clarity needed to scale profitably. Adjust enables multi-channel analytics and attribution across mobile, web, CTV, PC, and console in one unified view across paid and owned media. Trading app Gotrade used Adjust Measure to consolidate marketing data and provide a unified framework to analyze performance. After optimizing campaigns with Adjust event data, the company saw a 35% increase in its funded account conversion rate. **EX.CO** **EX.CO** Publishers have long been squeezed between undermonetizing their video inventory and the technical burden of running video infrastructure alone. EX.CO assists clients of all sizes in reaching their video goals with a unified, machine learning-powered platform that minimizes operational burden and adds intelligent content generation with a yield engine that makes over 500 billion daily pricing decisions. Built on a publisher-first architecture that protects the user experience, EX.CO helped Patch launch a full-stack video solution across more than 1,900 hyperlocal sites and reached a seven-figure annual run rate from scratch, while Motorsport Network saw average month-over-month revenue grow up to 3x, with zero extra staffing or editorial overhead. **Chalice AI** **Chalice AI** Modern advertising requires marketers to navigate overwhelming volumes of inventory, shaky signals, and rising acquisition costs. Chalice AI’s CurateAI aims to crunch that all down into a platform flexible enough to not be tied to a single channel or optimization goal. The machine learning framework analyzes billions of signals across context, behavior, and performance to score ad opportunities in real time, then lets each advertiser fit its definition of value. This adaptability let Hyundai boost its video strategy, identifying where high-intent auto shoppers were most likely to engage. Meanwhile, Bayer partnered with Chalice AI to expand household penetration for Claritin without relying on first-party data. **Skai** **Skai** The advertising landscape is fractured into hundreds of disconnected channels. It’s a web of complexity that leads to advertiser paralysis, where data is incompatible, optimization can’t happen, and measurement is inconsistent. Skai addresses these three challenges by putting everything in one connected system. The data foundation ingests data from more than 300 publishers, mapping everything to a common hierarchy. The intelligence layer combines human expertise with AI to drive decisions at scale. The execution layer activates insights across all channels simultaneously. The result is a full-funnel powerhouse that now serves over 1,000 customers, including over 8,000 brands and agencies collectively managing $9 billion in annual ad spend. **Microsoft Advertising** **Microsoft Advertising** As privacy restrictions reshape digital advertising, Microsoft Advertising found value hiding in plain sight: the ad impression itself. With impression-based remarketing, marketers can now build audiences from users who saw an ad—even without a click, site visit, or consented identifier—transforming overlooked mid-funnel signals into scalable, privacy-aligned targeting. Already adopted by over 600 brands across more than 20,000 campaigns on Microsoft Advertising, the feature spans retail, travel, automotive, and finance, seamlessly layering alongside in-market audiences, remarketing lists, and Performance Max signals. German retailer s.Oliver put it to work during its “Celebrate Togetherness” holiday campaign, using impression signals to drive engagement in a fiercely competitive 14-day window. The retailer saw a 50x higher CTR compared to other video platforms. **LucidLink** **LucidLink** Wrangling large media files across distributed teams is not just inconvenient, it’s sabotaging your workflow. Every hour spent dealing with files is an hour stolen from creative work. LucidLink reclaims that time with cloud-based streaming to creative applications with no downloads, syncs, or storage required; 200GB files are accessible instantly and fully editable by the tools teams use, like Pro Tools, Adobe Creative Suite, and DaVinci Resolve. With compatibility across Mac, Windows, Linux, and mobile devices, teams can focus on things other than file management or worrying about version conflicts. Crucially, this speed lets clients like Edit123, a post-production house based in Scotland, capture live sports footage in Munich, stream it to a shared workspace in the U.K., edit it, and get it immediately back into the studio in Munich for a same-day broadcast. **Measured Inc.** **Measured Inc.** For decades brands have spent billions on paid media while relying on measurement tools from ad platforms incentivized to take as much credit as possible. As a result, brands seldom get a clear picture about what’s really happening in their business. Analytics company Measured is helping brands determine what ad spend is actually driving sales with controlled in-market experiments combined with statistical modeling to show a brand’s full media portfolio performance over time. This enables concrete spending recommendations that brands can act on immediately. Recently, Free Fly Apparel worked with Measured to figure out whether Universal Ads could compete with its current CTV investments. One experiment later, Free Fly discovered Universal Ads drove a 50% lower cost per incremental order than competing CTV investments. **Roku** **Roku** As streaming splintered audiences and complicated measurement, Roku built the connective tissue advertisers needed. Its end-to-end CTV platform combines deterministic first-party data, closed-loop measurement, and an open ecosystem that works across partners including Amazon DSP, The Trade Desk, Instacart, and iSpot, giving marketers greater transparency and performance. Reaching more than 100 million streaming households, Roku pairs scale with precision for brands of every size: Blu Dot achieved a 2,308% return on ad spend, LolaVie increased sales 40%, and Roku’s advertising revenue climbed 27% year over year (with ad spend through third-party programmatic partners rising by over 40%) as CTV became an accountable growth engine. **Distributed Identity Technology by Intent IQ** **Distributed Identity Technology by Intent IQ** Signal loss has publishers struggling to create meaningful content, while advertisers struggle to reach their target audience across the full consumer journey. Intent IQ’s patented Distributed Identity Technology combines deterministic identity, AI-powered ID clustering, and privacy-first targeting into a single platform that works across the open web. Reaching more than 300 million people in North America alone and powering 3.5 billion ID-less impressions daily, Intent IQ delivers measurable results on both sides of the marketplace. Advertisers have seen lead generation increase by 70% to 300%, while publishers have boosted revenue from ID-less inventory by as much as 80% **Zatap by collectID** **Zatap by collectID** For music, sports, and entertainment brands, fan data about merchandise, ticketing, and streaming has always been fragmented across platforms. This leaves artists and teams unable to spot their most engaged fans or act on a moment until it’s passed. Zatap unifies first-party fan data into a real-time CRM platform, then extends it into the physical world through NFC-enabled merch, wallet passes, and gated experiences. A concert tee goes from a one-time purchase to an ongoing engagement channel, reconnecting fans to the brand long after the initial transaction. With over 50 clients including Universal Music, Real Madrid, and McLaren Racing, Zatap is turning every fan moment into a chance to build sustained loyalty and lifetime value. **myGaru** **myGaru** As marketers grapple with a world beyond cookies, myGaru is betting that telecom identity can bridge the industry’s biggest data gaps. The Estonia-based company built a platform that combines identity, customer data, clean room collaboration, and activation into one privacy-first system, reaching more than 115 million users across Ukraine, Azerbaijan, and Vietnam. By connecting CTV, mobile, web, and CRM data without relying on traditional identifiers, myGaru turns fragmented signals into measurable outcomes. Early results are striking: Kyivstar increased addressable reach from 23% to 97%, while Vidzone unlocked performance measurement for CTV, opening new revenue opportunities for advertisers and publishers alike. **TripleLift** **TripleLift** In a disjointed programmatic ecosystem that sees creative, curation, audience, and measurement as separate tools, TripleLift is doing something different. It orchestrates them as a coordinated system, replacing fragmented workflows and enabling campaigns to be optimized around measurable outcomes. This reflects TripleLift’s Impact by Design philosophy, where creative earns attention, intelligence guides decisions, and orchestration drives outcomes. It scales across client sizes, and it shows in platform adoption and growth. TripleLift formats deliver 70% longer view time compared to standard banner ads, 61% higher attention scores, and 3.6x brand lift in CTV environments. In retail media, campaigns have raised purchase intent by up to 50%. **IDeal 360 by Intent IQ** **IDeal 360 by Intent IQ** Roughly half of U.S. user touchpoints are ID-less, leaving publishers struggling to create meaningful content that can be monetized and advertisers with disjointed signals and blind spots. Intent IQ’s Identity Device Graph matches first-party data to its universal ID with between 92% and 97% deterministic accuracy, reaching over 300 million individuals across over 100,000 sites and apps. Its IDeal 360 platform combines ID-less onboarding, activation, and attribution funnels of up to six months, while staying compliant with local and international privacy regulations. Backed by over 170 granted patents and partnerships with agencies like PMG and Assembly Global, IDeal 360 beats traditional cookie-based environments and drives down cost per lead by up to 50%. Intent IQ has grown 30% year-over-year since 2023, with 40% growth projected for 2026. **Voyantis Acquire** **Voyantis Acquire** Google, Meta, and TikTok’s auction algorithms are only as smart as the signals they’re fed, but often those are proxies that can’t measure true growth. The result is campaigns that hit CAC targets while missing revenue goals because they’re optimizing toward the wrong definition of a valuable customer. Voyantis Acquire fixes the timing problem, predicting long-term value within an hour of a user’s first click and delivering it into the platform’s learning window. Built by a team that’s worked inside auctions at Google, Meta, and TikTok, Voyantis has driven real results. Miro landed 30% more paying customers at the same spend, inDrive cut acquisition costs 50% for frequent riders, and Lennar converted 40% more leads without sacrificing volume. **Smart Marketing Engine by ContinuumGlobal** **Smart Marketing Engine by ContinuumGlobal** Content demand is relentless for enterprise marketers, yet most operating models are still stitched together from disconnected tools, agencies, and manual workflows. It’s a recipe for slow speed-to-market, brand inconsistency, and compliance risk. ContinuumGlobal’s Smart Marketing Engine rebuilds that pipeline by embedding automation and AI across the full campaign lifecycle, including campaign intake, asset generation, localization, quality assurance, and deployment orchestration. The platform also incorporates centralized governance features such as automated accessibility validation, performance feedback loops, and structured data capture. These capabilities, all pre-configured for each client’s brand guidelines, data taxonomy, and channel requirements, help marketing leaders improve speed-to-market while boosting transparency and accountability. **Gramercy Experience Portal (GXP) by Gramercy Tech** **Gramercy Experience Portal (GXP) by Gramercy Tech** Events generate some of B2B marketing’s highest-intent interactions, yet most remain powered by disconnected technology and incomplete data. Gramercy Tech is changing that with the Gramercy Experience Portal (GXP), an integrated platform that unifies credentialing, event apps, digital signage, and AI-powered activations into a single measurement framework. Used by 174 clients, including Apple, Walmart, Google, and Blackrock, GXP gives marketers a clear view of attendee engagement from first touch to conversion, all bracketed by tight brand guardrails. Whether supporting CES, X Games Aspen, or executive conferences, Gramercy Tech is bringing the accountability and intelligence of digital marketing to live experiences. **Smartly** **Smartly** Modern advertising demands more creative in more formats across more channels with more personalization in less time than ever before. It’s a near-impossible task with algorithms punishing anyone who can’t keep up. Smartly closes that gap by unifying creative production, media activation, and performance intelligence in one platform. Brands can turn product data and existing assets into high-quality static, video, and catalog creative at scale with AI Studio and dynamic templates, without sacrificing brand control. Luxury fashion marketplace Farfetch saw a 70% increase in orders after implementing AI-augmented lifestyle imagery; Asics processed more than 7,000 product images in 4 minutes, saving 100 days of designer time; and Spotify generated 3,000 localized creative variations and 35,000 incremental conversions. **Marketing Orchestration Engine by Typeface** **Marketing Orchestration Engine by Typeface** When a single campaign spans dozens of channels, regions, and approval layers, enterprise marketing has outraced human coordination capacity. And while many organizations rushed to adopt AI for content creation, Typeface’s research showed the real bottlenecks: stalled handoffs, errors created during versioning, and endless compliance checks. To address these issues, Typeface built its Marketing Orchestration Engine, a new operating layer unifying brand intelligence, AI agents, and enterprise IT systems to power governed campaign execution at scale. By orchestrating people, processes, and systems into a unified workflow, it’s enabling true AI transformation. Fortune 500 customers have scaled content creation 10x without additional hires, slashed campaign production timelines by more than 90%, and significantly improved campaign performance. **Verve For Advertisers** **Verve For Advertisers** In an industry reeling from identity collapse, walled-garden concentration, and measurement fragmentation, Verve For Advertisers offers brands a scalable, privacy-first path back to the open internet. Rather than chasing vanishing IDs, its DSP Dataseat leans into contextual and supply-side signals to predict high-value impressions across iOS, Android, and CTV. It operates at a global scale, powered by integrations with over 65,000 mobile apps and over 100 DSPs, enabling access to one of the largest pools of real-time consumer signals across the open web. Crucially, its ID-less technology ensures that it works in different regulatory environments, making the platform resilient and future-proof. **Stagwell Search+** **Stagwell Search+** AI-driven discovery is powering a fundamental structural shift in search. Innovations like agentic platforms and AI-generated answers are where discovery, comparison, and decision-making are happening, leading to zero-click journeys that leave traditional measurements and SEO blind to preferences. Stagwell Search+, built in design partnership with emberos, turns those murky journeys into a measurable, governed growth system. By treating AI search as a full-funnel operating model, with one brand knowledge graph, one orchestration layer, and one shared scoreboard, Search+ gives brands a future-proof system that absorbs new interfaces and business models without rebuilding strategy every time search evolves. Its effectiveness shows in results like Lenovo EMEA, which moved from siloed optimization to a system‑level AI search strategy and saw a 34% increase in revenue from AI‑powered search transformation. **Later** **Later** Enterprise CMOs that give eight- and nine-figure budgets to creator campaigns can see content performance, but can’t reliably trace those interactions to actual purchases. Later closes the loop with an end-to-end platform connecting creator discovery, campaign activation, and verified purchase attribution in one workflow. Its AI matching engine surfaces creators by predicted performance, while its 2024 acquisition of Mavely, a 180,000+ creator affiliate network with over $2 billion in verified purchases, attributes every sale back to the specific creator and post. For Sam’s Club, a parallel creator program generated 30,300 new member signups and 8 million new orders through creator-driven activations tracked and attributed via Later’s platform. **Ribeye** **Ribeye** Programmatic advertising has brought scale—but at the cost of transparency. Ribeye brings clarity back with its Unified Ad Workflow Platform that consolidates planning, buying, activation, optimization, and reporting across CTV, display, audio, DOOH, and more into a single self-serve environment. The difference is visibility: Brand and agencies working with Ribeye can clearly monitor inventory sources, costs, and campaign performance to align their media spend with where they’re finding value. One Texas independent media agency used Ribeye to centralize campaign management across multiple DSPs, cutting manual handoffs and doubling both impressions delivered and brands served in just four months without adding headcount. Today, Ribeye powers more than 2,500 active campaigns and has $100 million in media under management. **Fetch** **Fetch** It’s 2026 and we’re making Fetch happen. The commerce platform flips the advertising model: As a rewards app, brands are the content, not the interruption, and consumers earn points for everyday purchases. It’s a system that’s seen 13 million receipts submitted a day across $212 billion in verified annual spend. That deterministic, retail-agnostic data lets brands personalize incentives around real behavior and measure results through KPMG-validated incrementality testing. It’s a system that led Malk Organics to acquire 17,000 new buyers and grow over 294%. Sweet Loren’s drove 54,700 new buyers at over $11 ROAS with it, and a 2025 Nielsen study found Fetch delivered the highest ROAS of any channel, fueling Fetch’s climb toward a $3 billion valuation. **Mistplay** **Mistplay** Rising CPIs and eroding third-party signals have left mobile game publishers stuck chasing installs that don’t last. Users download, dabble, and disappear before ever monetizing. Mistplay’s play-and-earn model is built for retention by letting players earn real rewards for the time and money they spend in-game, creating built-in incentives to stay. Under the hood, AI-driven optimization uses first-party data to match users by long-term value and spending likelihood without third-party tracking. With custom reward structures tailored to each title and the Mistplay Audience Network extending campaigns beyond gaming into finance, retail, and lifestyle apps, Mistplay now powers acquisition and retention for publishers like Blizzard and Rovio across more than 50 million lifetime installs. **tvScientific by Pinterest** **tvScientific by Pinterest** Search, social, and affiliate all run on hard performance metrics, but CTV is still largely bought and judged on reach and frequency. It’s treated as a brand channel and risks losing investment as marketing budgets shrink. Pinterest’s tvScientific brings CPA-based buying, purchase-intent targeting, and daily optimization to the biggest screen in the home, all backed by Pinterest’s commercial intent signals from over 600 million monthly users. LG put it to the test, running Performance TV on a cost-per-acquisition model with full affiliate tracking, and saw revenue jump 1,100% year-over-year in 2024, net-new customers rise 57%, and Performance TV climbed from LG’s 16th-ranked affiliate partner to a top 5 placement.