Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Advertisers are pulling Meta ad campaigns after the platform's AI altered their creative without permission, as Meta's new business terms take effect Oct. 30 and place responsibility on advertisers when Meta's AI errs on an ad, ADWEEK AI reporter Trishla Ostwal reported. The terms landed the same week a New Mexico judge ordered Meta to pay $25 billion after a September jury found Facebook misled users about their control over their data, and Meta reported $64.6 billion in third-quarter revenue, beating Wall Street's roughly $63.3 billion estimate. Separately, OpenAI said over 100,000 advertisers have run campaigns on ChatGPT and that it is expanding ChatGPT Ads into 26 more countries.

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here . Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, back in New York City after a week in London, where I moderated a panel at Semrush Spotlight. I also watched OpenAI make the case that the most effective method to sell ChatGPT to businesses in Europe is the old-fashioned way: in person, at events https://links.adweek.com/s/c/rCAePEZD3AiPAH5GWqWbv56WHKIKI8ceWSgYJ13RN1qUi kCgDw8Gn7T87YFpj TBBLCmWgfPCuMpTB2UPvoRFimvt Skz3XkQ4l7SEoqssZ23mxkqE505nGRWlZ83Khv42yiWF6xc6OcLeATaIUPAxFAa5RxRx787Jy524SCWDNXvMbzmNTQTRO8sZ2fLYqA-XxPvPg6fuO11JHExqq0rcvUtBrGrSiVwTxlaDWWwhmcQXNtr74oPmb2WpMc5iCMhpUFBSBk27t ah-ZiYhw7 a5reNNAKihfQYgBmuX8GLYzOIUO 0Z9Y7LKKuaqikIyDEipymjCDPJqAEdpoV60eQmCOAgKeZCYBTpqZqVGBi8z0mB3U0dlIaCkhhHW9RGUcxsPMf8AAGiSxEtFoBHNHmM6 y1Y0KJGLOpOGYXtZ90AD4BEaPpFFKE8a98eQW1IZ2 kTUIgmTJHuMjhqr60GnQ46u9LexQ1ZElF6w dw0mstxSEFhwDD7hNsiHbyRrOJonnRgAKZ-2dUkR9hLgVsEBNiqb nGKjo85tCOBSdD-pgo5uudZbXSOphv ORMdtJ-k04XznIFHYVKqnqw4uqvARty1lKTD370TVgy4faOXFLSxYWgqqgrWvrCIv0xGqLdGSLsp3kn-EY9549vPuVzeoIEQNrktriorZrz5XE9PxJrCg49KGov0Ab mpm8JjQ9ObZxh PRT-kCJ5pYWfWJ1M6MbB3tW3QyFlrO Iac9DzKJaJkW1jjuQqvM5anpy1nAN O1yr1VaqxDei0Bs462pnVG3z0zKQ/S6S55HIgyhopNemhZjoBcqjqpulgxeVm/25 . Online, OpenAI is moving a lot faster. It said Wednesday that over 100,000 advertisers have now run campaigns on ChatGPT, and it’s expanding ChatGPT Ads into 26 more countries. But most of my week went to Meta, which has been in the ads game nearly two decades longer than OpenAI. I read its new business terms more times than I’d like to admit, and the short version is this: from Oct. 30, if Meta’s AI messes up your ad, that’s on you. Buyers I spoke with said Meta’s AI is already reworking their ads without asking. More on that in a minute. The new terms land in a busy week for Meta. A New Mexico judge on Wednesday ordered Meta to pay $25 billion https://links.adweek.com/s/c/znqwxVagClmQ4NyBWeRoU804extxyQkROx1grtqRG-G2h9OHgbVfkULsCwU 96wLdwqb2r7L5EA9YZhuXEFIkHP-hE4dl0A6Ave aFkeqKR8swr833BwIIgwzgEIl883te9G1UtnSuAMD-A872gLuaEtEc92nglCmKq73lWbSwZ7K57xMwC Vs8ggZeyc375jxJ5nesNWcCXdi03w9U7vf64b-SbSRxUAzU4dQy0WC1wNyx72o8wwpy9 u9QFFokIXoxtYJskY7v2R3POlvumgAcLyM1xeXV3ajuOuVCEKWTquXAQwmDK- e88Z3Udhzg Yb4ckZcAPlqh776yYeD5BtmmfUKxe- Uv2K0fJ-Hw8rxKRBIA-N7SYwEXMXZwPuNRqbTMDSxGMHBPMNTkFwGZkVDpXvG hQ7PNEN7SPa22XmQgZ01r6Hu-ohzuG 3s17D7c9SQToR7-w8aPsUTQs7bYyJriDllL3F emvL7lcAD2DVlnSvsU000oydggQaYnuEg7IBQAFBZBLgkU en0McSkskv1kiZPELD13jg0wmdgGxospt1fpETFmtH0-c7qEFghgWZz8q6lyyzXrafWmUSYXSzt5LHrbE9D8DyxjC9e5WMRXLLDVHF7oSZj2 IRBBUO yNbkv6A6SrDcCusOIQ-idRnhRctQrLBvOov3E1bJDBmYjHDI1qFTbjEcgwnYBTDjIw4HEKX8PSTXfLvpnzuq644Tn8zm-HAaP6ch8468bjpAnte7a/2I1b9B4P59tMC92FRtSFu7PK3WkUoq4q/25 after a jury found in September that Facebook misled users about how much control they had over their data. Meta is expected to appeal. The same day, Meta also reported $64.6 billion in third-quarter revenue https://links.adweek.com/s/c/XY2Q3Fc2zXVz8mogTsa30qtNNvPRGffvUZu4xT60KNjA9s9otiK3PoO9bDvJfaCGpn-jEtEuRBDPwHyUFJqG68aCFWhxZf-gl5SNy0lW46M1ql8Y0NrrU8JtA63gtDBMAeFzo8rEmoO4k5a09yjXpUH5FiPQ8xEofDZ1Kuei9YP9AB Ate6SJ 2r1pSDiE5VeWoQIsVDX16eh40o0sLLmJpWAiZhYDEzCydjwF9EhuL8IJra-O6Hw1fkdFmQS-nFDtOlCI6NMGiENZb9Cln0iahbZUAzFmwd35zpSs7S15Sr4vLAcaZxDrWefic6SevC40ySd-88w8j2Mdn2y3IX632Ro3QgsB mPSt2Jvu928FebwgfLEJa5MMgb7S SQeM233lsZZIYMYKj2MkJmG0ZEGxpKutpuQz0Fe1fTvH-BwZLMDC7clEA2YHJRQrxctOMDgUwMVci L4q rkkBGppWPABfV1KQIyZ0xgISQsSiykM5dSDovdbfhnb2s8JPVKDe1fQOeZ6crunjkXtG7XjiboBfXBO-kZCfxu3f-gZOrIpx4Xc2T2XMLBkyaken4t9yb3Q2v-Bbx8-v3AAMNbSS3wouTZHhpL yojjYwtfSqS4XdtdYKywY -EAHYnxtEfIUHfVJaZBUUSAFonr1x3kuQIBRS13Mujb6tYI3TeV2TG4rqDsm75kd-VuJAWbuzXEQwU1uC0TJfSE4sSFRwsoPsCr49L20QSrwTPY5/qJez3NjY5Moh1Nuk5yYe1u6phurAV4LO/25 , beating Wall Street’s estimate of about $63.3 billion. OpenAI wants a bigger number on the board, too. It’s in talks to raise about $30 billion at a valuation above $1.4 trillion, according to Reuters, https://links.adweek.com/s/c/7-7YVda gcOkN4JUZ47wN1xr1Aiyp5d-Pc-bX9LzfUFkTL-x1dv2qET4dDudVceXN BGE3I0frDoH8paRPayHcrxBfkvmRcGH Pb0MVcR10CS9wpYRLT5-s6CmaETuFnAG7r4DJtqMTep1bGofAQa200IVX3nHuytXm-19nFuwONMxi0Vstx8MSI4NXJe62UzqPUx9BaosU809R5nCRiEA2scxSIwihND1yKouEzvS8wjUUZWgrGGby 7fdIBaofarrHlXDfmgrd4vCwWcrQrPwOyxwYqRnhFm6hAtzOrP5k8fxyRK JmCbu0KNVdnt 6d2UUgX5BuhPZfTQ7ennkXEwONIDmOVDNEbrG2ngHQQ7Cm8pfuVGmJEnrqHX JmZccTFJ8WoMyYh0dayDj9sCPoBOLDFf ul9IzPg5Z1CT0QPxypF1wCx8mm3uC9dfEhEMdtEmvaC3ZpEPe UuAee24740AQ9sOVNS4KggFAXtkjH1sdVN5xgiVe7 1GMqfw9RBclKwkbeGq5tE01 zjE92Awq-PogtQ g o2GZYfkDeBw8DIz1ZtLdHkz1bu0hLjNxlTkQGkMmfybr1iZ3TTdu5qkEZVxpuxlSxntXSD836xVBan9o4Kj3CasxTvhL0iC-ORwXJ5vII1kWuG7z6nfrVArmkNVuMI4nQuliuCq0Zmn70qIX4-Pv191UFRzek fCTyymTpozsg41aXE0zDkrME9xvO0r vPecLqjIefpRIcIrLhQhITR-bqpgs 8kF5 FKR 2T3haDRUrWJUHq5fGxUz0x8KqjbEUkqCL1TKDyxjQvra7ZQoA6Xi3CQ/w31NZdh1yEi87kjFWg9fXIa7H-GqBQLm/25 up from the $852 billion it hit in March after a record $122 billion round. The timing is the tell. OpenAI wants to price the round before Anthropic’s expected mid-November IPO, when Anthropic’s disclosures will let investors compare the two businesses side by side. Anthropic’s own number has been sliding: Investors at its Oct. 14 investor day discussed a valuation around $1.5 trillion, down from the roughly $2 trillion it had sought, after third-quarter growth slowed. The Top Line - After previously targeting $3 billion in ad revenue for 2026, Netflix announced it’s expected to hit $2.7 billion for the year https://links.adweek.com/s/c/2td3Uf7lWthbiX-CCibvZUVQkoAh1MISQR0UudMMNMdHZTzdBgplgQh1wuoSL4QMZSKwRRyX9Tv9oXNtRMMrx8x7NiYIjyiD8NFoV3au0Xk7FnGg5x1nqOTDUDwVlfLFN9dU1Oham3OjMmZ6UPDoLQHZ-uwAAEBSYiPuUXhEUn4PEyNtojaIjUgrV4ckWZQBTyJ0fUqpXE kaatDyuF0zhzRtt5XKbFKxTXowF457dYBb7hdbCe7so5caSKBPWh4qnT3rzEbBHM6kU7SP9d-3stO8T3s0EZA9TiM36R J9Ga4lrS4PFckxhAdkYu7gFkA5yTLRUCArdEHrMz0MrTYBwRnNIE9WT AiywxGzxgkk3XPoHxgr1SFlt0sBnA3LE8DtY3kOGGfEC3TXY0TYfGMarGZ2q1z-VIblLC8FO9Z2IcrsPghMtLBbPI1r3zhssuBe-EzvuIQTS55dZddWAbd6JPTqQC4N5IBPU1HuunLYzYzNiPJM1QBRzAb-0uvEJVxYTQtdBqFtuKg7T5k4cWdjRy9PC7HZpOW99gmnNSQ35 uRx4T3QCL6geX65ZZBIa2MBRaO l 62uCmT3OxGRBcDBQLNwidyMNMLDkgfBSGQUg9tA60ShQx6uMbnK4gK5-OPuY0QRS0cnUomQTRmfUqUXGzZptTIgXBKQKuwYXSzB75mx v2wYdIr9FLLAa98hFeC5LWuC4TSzGPJ8MQvJ-QjRp5IS tyJemjs2g-xA22b CbiO4mdF37-wSA0qsKwm5DmvCYWcznErRQ0MFNGpgfKtTg56-DVpmLsTOY0Hq3KFLfDasObw4jT-pZhqw0HcQ9Bie6aB3xR43hHtA97sW m6NZB6jEW95dLD6USDZT8WSWMp1ke3iH09hcfZRt261g1OD8kIKDRQ1nBL90do-3BjRbSysCk0KsXE3iQWEFzBn3xhbJFtOZEJFunHk QMp7AbBwsMTYSlIXod5eOf9-lkXMVDSzwCDABsYWf4/4ce 91Rt-36aFMNCYt0gb m FUwJRRBG/25 . - Cuttable, a startup that turns brands’ photo and video assets into AI ads across Meta, has raised $20 million in Series A https://links.adweek.com/s/c/uT4zoUCRZJg5GPkyezxjRwl896YR1KBeAtkihhL93 8HSFcxlDwEgoWjEgK1SF7ZqJbWyj526nIBrScozSxO-uaKLZ4J7kFHEAuGvznVN-o31W-F405aSWj6bEDDpp3lXnsB4NhU8hQdEjhStu8EcKgofFCGeJSGkL7X8nYfMJDgCxLjpLU 8J AanC47HURhONl2-kMup8jG0CdFR2efXLAOUp5VUedJ1hvXleQApHbzKsCFSQDO2Ctg2OHljS80XfGMTAFTjI4tEFjUw5pO1G3KgVWmsEMsZBKluEtkvy5L2nYY04T8VBcH9VPpZQMz2lwIzIrg9lDOytmFMpovxMsidYq3abr4n1EcL9sZE0cpA5RkRJKAiC4dqjgpMnAEvB8AhEUndO0sjKP5y1mQGAYd0w6N2XlHHK5ssuHvo4C pLTC-xP8svQ0e87wBnwPbOkMpc0 SxNyb1zB1RegVVqV92DkZ8jUIYSHaFr6AgzsCQO0Sl-xx4nMWYnS5pTS1ojPGpg6h-H3LlqwVJXaQPcbQlq2WX1NrUPEpwHRLEO1w0HjamwTkkfXWtQDzihQI8-SzlX7H1StAFqlTKHt52hDoI6iNFXnqmobr8hJ c5m4unQZa7KrsvLMhTM6yGcv0OIq-cuxD btSwwwIgZBLaAesa0qnyLvINt7RmD2AJ-gUFrlbs98AhgI0PA-St4GRywzImArb6AV5dyVlfPhtKzLtgPIe U0 xGF0iJZeWTGdFZ4QxBN9nQIyzEKywFrRkm4A0ppZXygEHijHukEuxdVXWrfSVU375yfA8P7qgxLspvyckoIBWxA/VJO6CkI3JujuM8xrT0tV srn9KA7auIi/25 . - Kohl’s brings back Ellie Kemper for holiday ad campaign https://links.adweek.com/s/c/nZ1VxeZU3IhdUPW-0X1p4zBCVXSYyeGSZ-cw82 OzrgjWUN9MXOEHET6DXucW-DlZAjvffX QSIWpxWmB-IiNbAISiIbIxwse2YWCFKTk4E599FU5GH1Ewexge68mXSod6llFgL0W2yii3swJ1a5pMcp2udwTgZgn984m4N5L7JP3qcFfksZYEtziFNCvS3iPqrG Gy VIa0eSsRmHNLBn98hnVh90Wdr2amp2Cf5yw1EKAt8YiVte4yy4dMEYFhqjjpQq3ZBts4a5aRWdoqUchcKfHS3oyVjzqusO5vYA-x0UB5HOkOg5XfZfIMc4OWHDmg6B0VxxP2I7vf8ZV7ZLQ795X0l8NNvIj7dsF CSx4DCcEgP5IPwyF6BZpSNhADoHG3V8FY P1MW8CaUIDIfzwsGBZPuLp1j3O5MruOFFykkPhF0EImybGRJcWl9BNDx26j4L6IplXeezpWQGZYHm04QQWSOH06cFobyCgbw6WqUQlRqm1cN23dv0aZcUVcilnX3 9dPTvmlq0bn qsVHt-ee0R-5SIKhMoOZR06EQuuEUONBv7wrIhrVGgFhDjW2MKVdTSzbfnPHL1aGyka45FBOiPZNVgLicWSjeeZb9Bs9xWQZidI65pZToGsXsUUzIpZXawKeray8gXxHA-1CfyvM-B0 F1tX83jTW-0-3BqRNgUCqJSP5GCrnczxcpFIuVQo5V8Ql221hZ6ZVvfjBwGn0Qs9SVHyqN pdWCX4tOXJdizk8Nui9bQC-bXG Fn3/4Vqg3xC-Q3H-jjnIrtrfFLWQwnTqpfQJ/25 . - New Mexico judge orders Meta to pay state $25 billion for misleading users https://links.adweek.com/s/c/6OkrX1yQ2lOA3suvuV0BI49oz4gFKld-abEpA0jpqMWOYqOfnoCwVUUVq3Tesc6duiqkSAlfPTqYTIovIP2xojrEscV5xPbr7rGeckmSOqZH3EPqbBjygA9sl9uu h11HG4maFxFEJcmhLZVqiOE36PjsyGnWJ9I68GILTBLmrcmQWjVqcTi94RK H2wEsyJ-SqD41YvpHnOtOOWY3KEpHUH5mkqvWcZqEstrzBymA9mmaYkKgZs5SpD5Z4grmCutMPyiRZE1o4IpGJ68EjU-ZWsT6NbeHg9NNFY-tHkY9mqE DYYeY3Qy2RilBFDogg2Fkfx-kviMJzoAKSwWo-uD4hFllPZbxwGkKTQU2M0jaG4GJVX7BRPSKc6bmL-6YBcDO CkKDTYBrlZWA0tzGCD5XcO5rpCCdzW0yOq8VfEFmPMZB8N9BduBG9WIfDTdckuJsxaw5NtPKTRv3jO8XySYSQbZKO NQNdKvyuHNFHOVhiRh-SZukUYNWaCzO4MpVBQegYWXdJCHljNAGiQuTXZoMLwXg9HzrQTfxq8JCO7qEIT0lCiowf9E6 3DIImin5fQv4Pd7eqZAcSwFUwgopWKbW3PoT05Xic nAGtYyPl95FufprPn0Gi2nEAzkLOXzHYLK izqNc66OmXbP94L FeS14GexuZoPlVDUcwJrMSl6lq79V4Hp zo9he2pOoL27KeG-B PFoh09j8odb3pU1Las4UtvnFCqpXaDGMxM8Axzp4 ADFKKOA/ScoxTozAaF0aKRFfhYrNt60VX7JIPM2O/25 about their data privacy. The Quant From January to July, news sites made up an average of 29.5% of ChatGPT’s cited sources in the U.K., according to Semrush’s AI Visibility Index shared with me; in the U.S., the number fell to 19.6%. ChatGPT had the highest news share of the four AI platforms each month, in both markets, ahead of Google’s Gemini, AI overviews and AI mode. Moreover, every platform leaned more heavily on news in the U.K. ChatGPT isn’t necessarily favoring news sites by design, according to Semrush. I sat down with Eli Goodman, Semrush’s svp, product solutions, at its Spotlight event. He said the difference in citations across both the markets is tied to how people in each market consume news. In the U.S., news content is more blended with opinion, and trust in the media has fallen over the past decade or more compared with the U.K., he said. People in the U.K. consume more news, Goodman added, and because LLMs try to reason like humans, they end up mirroring that behavior. With news accounting for close to 30% of ChatGPT’s U.K. citations, Goodman said, PR has become an important part of how brands are viewed as sources. Deep Learning: Advertisers Pull Meta Ads That Have Had Unwanted AI Glow-ups Meta’s AI has been editing advertisers’ ads on its platforms. Bookshop.org, the online bookseller, found out the hard way. In a post on Threads, the bookseller said that an automated account update from Meta opted it into a generative AI feature, which added an AI-generated illustration to its human-made ad without its knowledge. “This particular ad was ‘enhanced’ or ruined, really by Meta without our knowledge after an account update opted us in to their new ad features last week,” the company wrote on Threads. It has since turned off all of Meta’s AI ad features. Advertisers have had their issues with Meta’s AI features for a long time. https://links.adweek.com/s/c/nmDP2ujfiV0Birs5htrldDMIgMZKvYTwTm5iS0QtqeV3a4 VFY8lJMfksjf6bCqU9WFZhv4OSaYa85elHluyBvUW8UJqrJFChkgGIyXB3BJIOnnEnLsEttEvOf51TaEhgpVdtAftLhXeKYimmlcxO5Tuqyxz4P698SddY Uf43m3eX54y-N ilnSGoUm26uxyHIUTfxt8-4ZE7xkIurq9F3opXJt8f3Vyuu-vl6p71sirrpb4qVlDIvNZJuEGNRE5nQ-wFp6y7TFFN3eooC2BzB5xuYF6xRG4nMcCNJKu8l5T2ma9XRZE-nVVDxgB A0l3OqSqBb-nI5vCaHLpdWIPVQPke HVWYRYZD4tQuaVd8sUSGDQtNovNHHLkR0lNbu3YNqbiPfJTfV5XPe0L77J-6zSN9mx2WntvFFX01RUyvcOiMRAS6baoSh9HZcwncGXiuEw-g6o6mYQxMy9WHq3oEfG6x4VRBg 9GnOhjy Sfx4z0jireYeWb4QLCHhgIiM1ptQdqHNYLh3yOk-i3BWoqcITHaSk6nrZXvcMEq7nv4e4 xYbgduXFNMFTrL4KCXiBC1twPzBOvOiifb2g3hIHYeNxuossqukOkUoHsJZCr7j g8uD-2WudV8w5iOOb3pWhW5-U yKUs5auswU9X6csz5KES1YKCQpawEcGfl4wsPqb9mPs5mV5i1b3PtcCPlfuOFRFYKf7 4z3niD cIy5DsBo-OR1jTj07SZKpSBwRqeyw/5pgYf0AJrNJZicYPcda4Y97TbLaeNkHy/25 What appears to be more recent developments are Meta’s AI making enhancements without being asked, and the liability for any inaccuracies landing on the advertiser. “As we saw with Bookshop, these automatic genAI revisions can be antithetical to brands’ strategies and their values, and can publish without a brand even knowing it,” said Emarketer’s senior analyst Asa Hiken. “It’s the brand that stands to lose here; consumers are unaware of Meta’s ad policies and are thus likely to assume that the brand willingly used AI.” Digital agency Exverus told me Meta’s AI is tacking on sitelinks, translating copy, and spinning up AI images and carousels out of a brand’s own photos, sometimes on ads where advertisers did not switch the feature on. Starting Oct. 30, all that is legally the advertiser’s problem. Under Meta’s updated Commercial Terms https://links.adweek.com/s/c/trM6Cja4RaTd3k3qHQyFYw2Sz9ls8 mkNc65PWc 5rpNu0EkEManJfJpXOC-0a6qRjZkJEksUpMoStHHcYt2VdFNFW1aaN7JBWJq-IHn7I2HvwBeil2ylIjfnjF0rlkvTsLmfOqhyek1vJgz PAjR13dM8rCjF-5CZGtGE5eH74VoWQQ7Doti10cUij7VSRE0hXRAaU6bx3o-mcWLEXYTTtPm2QR6mIaaO1flnQ1Uz-g028BnuWSrC5qqP4VkLzWFNNIMoRnS2BPh2lFnfV9J3VPKdhJMWakkv8mqePM-WveMu2Ut6psx6oubRvmG4 vwRGvnc3elQ wzf08Fc6oHbJx -2zyVB-yVLcmw5JT5GtFENmyx8RDci-Vyux8DGYtRHHYSlA4mD7HI 7QBWrXdkd-ZKJQQjWQudyI2F4ZI8PRrgDWRI6JaZVfFlZ6uXkSIplrW4QGCQe2g6go 7uGAlItJeAJAYkkilIgbmnBbuapQUyweQt7jnyJOvQZNs3GLGS63mOhGzW-MBTqmpdTgF8oCmsfqkqK4m1F72r15lv0FLNbwlDidyOybi2RItgExu qkRd2MObISXLX5DzIf3L4MMGP-DMI-YNtd2p1iVD7yDhPT6nRix3M6etVKFGjw2cur DeZJcQnmeI7TYEF 6Pq24zpAJJNp4elx8YkKJzPc/MzePcMWYQ1H3l7rROAiPrtlb4V8YmD-g/25 , the contract that governs every business using its products, advertisers who run ads on Meta will be “solely responsible” for whatever its AI features create or change, including features Meta switches on. This language sits in a new section, ‘AI Features,’ that does not exist in the current version. Previously, according to the terms https://links.adweek.com/s/c/P9RLPCunuQPZXhpES3YSjlpiV4Xk4w16lFUleAwBJl2hpfBN9WVu7buXkjdYOwqlb-2 BaHjXJAy4gYyPvVTZOod10U4dRpx6Zog1Wch4JdUAGMcceK8kC VRuv0o5SPd0cyU2CLnPEyhFf76puXQJ1yaaif8LSJwkmVqjiwHTjq DQyJQ4pg9TIlcrPVYHtU5S7QzOqYJXwQgkBcRJzJSjvwWc zzc5kmW7PZ2vE63-1eD D4XaK9O8iEI41EtQObews8pYz3ebN4bv6oqD2tjHC XWhtSRW YpI13wraZXW-yc7HokzjPV-v8rc-1RHt5vi0u3bXfMYJFWM0x7ukvBoJEuXn1FcHH1OFmFY jA5D60Y5 JS Kd2vHH-OP3xsp1vsBTg6pEZ8kVGL1yI-RmAZ9usScmOsCf6M4BlZbkktcGuF6n oonovoeDws7OKvCNK0KH XBO-XpCyv7zYalkzXJaEKhu1GMCQNOYRIMazVzmIIUnDaHgP2zVl qowaVdVWaKC1a5Qe71Xe0Aby9Mfbp75Th7003oJ4 6rLzO4xjydUdFI7NO3b2Sf4jcLcd-CXqHeDx5W2ArxfrmPsCOOm bO7AjyhNc0Rj7BRXTXN9xjkNofuoDeW7qfWKt93saWIgovw54DrGs28bUAjNqQEh38OBRK1so8CaOsVYRuMPQ9zzZ-g28x5aNFXihKN0-EGg-HxD 1-41w/jnawH OUgTJF1lBgLAT1w9tQD G-Q6m5/25 , liability stood with advertisers as well but only if they chose to use Meta’s AI tools. “You may choose to use the Ad Creative AIs in your sole discretion and that your use of the Ad Creative AIs may result in Output that is digitally created, enhanced or altered and that such Output may be inaccurate, incomplete, misleading, offensive, and/or inappropriate,” the terms read. “You also recognize and agree that you–not Meta–are responsible for your use of any Output, and/or any actions you take in relation to your Ad Content.” A Meta spokesperson did not directly address whether the new terms make advertisers liable for AI features they never switched on. The spokesperson added advertisers can turn off individual Advantage+ features in Ads Manager at any time. Meta concedes the AI tools can get it wrong. The new terms say its AI features “may make mistakes and may not always produce accurate, complete, or suitable results.” It goes on to say that “any and all risks” are on the advertiser. “If you do not agree to the updated terms, you may stop all access or use of our Products for business or commercial purposes,” the term update reads. Meta framed the update has housekeeping. A Meta spokesperson said it is folding its existing generative AI ad terms into its main ad terms but did not directly comment on the AI Features section in its new terms. “ Meta is going to opt you into AI features, and they’re doing so a month before Black Friday, Cyber Monday—the biggest key season of the year,” said David Dweck, president at marketing agency Go Fish Digital. “Meta knows that they’ve got advertisers a bit over a barrel here and are going to be forced into it.” Go Fish Digital has its legal team reviewing the terms and has reached out to Meta, but Dweck said the agency won’t tell clients to pull back in Q4, when brands expect to generate high volumes of sales from Meta. “It’s kind of the tax of advertising on Meta,” he said. At Exverus, the problem is already showing up in live campaigns. “Meta auto-applies the enhancements, and many of the options are tucked away in hidden or collapsed menus,” said Ryan Adams, the agency’s paid search & social specialist. “If every one of those isn’t manually unchecked, the enhancements still apply.” Even after several rounds of quality checks, Exverus has had to pull live ads to strip out changes that slipped through, including added sitelinks, language translations, and AI-generated images or carousels built from the brand’s own media. “Meta puts the responsibility squarely on the advertiser, even when Meta’s own tools applied the enhancements,” Adams said. Some buyers are so wary of unwanted AI enhancements that they consistently turn off Meta’s Advantage+. “By switching these AI features on by default and shifting 100% of the legal liability onto the advertiser, Meta creates huge operational risks,” said Kayla Loecker, director of operations, programmatic at AdCellerant. “That’s why we systematically turn off Meta’s default AI automation across every campaign—we ensure ads hit the exact target audience and geo requested without unwanted AI modifications, waste, or legal liability.” Meta did not respond to multiple specific questions regarding advertisers’ experiences with its AI features. Meta’s new terms also give the social media giant more reach into advertisers’ own websites. Businesses authorize Meta to send “web scrapers, bots, robots, spiders, crawlers, and user agents” to sites associated with their products and services, and use what Meta collects to “ provide, develop, improve, research, and maintain advertising and business products.” “We’ve heard you and want to clarify: the crawling terms we consolidated only applied to our ads and business products, and we’ve clarified that in the terms themselves,” a Meta spokesperson said in a statement. “It does not change how Meta uses web crawlers. As always, content owners can use robots.txt to signal their preferences. This is not about scraping news sites, and these updates don’t give us new rights that supersede those preferences.” Deals, Deals, Deals - Salesforce is to buy Braze for $5.66 https://links.adweek.com/s/c/ER7u6W5SO P9ryt3D5vIFVhp1ygGIea2DTrij2wAxzKHZN2Jf7SidEzuHGQAcMDrR uPMKgEpMT20pbxu90beOXvqj2lUnIAGIejIe2lM5KRta41Gw6yEXWiZGw00dQoKkw0BRP w0KGQOu2U6Z fML1B4U0Fxvs7wzws1NHDYgsyny4zVo1W FkKAWXDolyeziqY2kLpqO2WWeHafG2rHP0S2pB2t1ktvbDaKvO7sKL1QdhoxZJwGpq32kHz PzTyvmrKOmy2U3WbiYczamF2kazrGc 3WUhszj2t5tcsxuHFj5XDE7mI8HfCywW0AvLeQhAbNWsI5Bp-F-VnKCFxbCWF8Bo-D-DW8FB8Y3qtrXbLM8rBRNWThDgM1ZJyyxrCHWyuFo3fGi-4Jh8nIKKmRpaClwH6LjAr7H0cYtvyLnZ5qa1wxt-cy1KxnBEAclYWzVgXnLXfhZEbv5OROHgPdscljGmNNIzMwL4XGkkXXa 3qXuBP2lDoRUNNW4NbGuKd9R5RYV5B6cMAlfo56mELXIghQe4u0MjfDqPLlWqCxJ7JhRzd9B59hNj-32GUOIOByk2Y4VMiIMqoBPhyZ3iJlx2RIfw6FTJplzPPxifAmMRKYiBtedWsTuqPZ4XDLZzzydk6-ZQ7-FBObw7nZeoDH1GaeVY6fRjJKhEHGCEQ11mJC68uvVaQ8e8Xj0Ifs11iVWMHL1dy6aDEEq Gx P1QKadV/E918bSnoKk81QJlSxKCZvpu5mR4yVejl/25 billion. - The Federal Trade Commission has approved Publicis Groupe’s $2.2 billion acquisition https://links.adweek.com/s/c/35RRFds5mo9tzA6UvPNr R9VmCUplHyABJscr8ashtQEf9kJn9zj9ZGvhD1Y4YDRUc5crmDygQVVMilQIIpYrQzXbABU4paHYndB2JxhUXASS9ZObn9KFo iCVZ9 KMYQDoujpuzHClWWEvcR6Suw5r3MWk-UpugMy2m8mJxWDc74b1c6iyXyuNd7dvCPovIsEP4ZlTg33WtI5wSSFWNQTxdFTTkvuhBP65hxlE24ui03BKEQvD31wEI7yJWOYpnp2-npD8E5QlpY5lkvEHQrQl3GZtvXLxdJnkM3fk12ffFcVWGuh-TZM0nHmFHuGYIAPKUWdvat354ZjNhgjiQprSqQxWSLylHSFupcaWxJkWJHR2ohlWdkn AbI1hI1S7RYgJW3l ry5mATq9-N-C8dpuDuA0rIffhPnsP7FCiOG7X0yUQeEAYTpR2DSsmu379RE7kOCApw2EGCkD fWDmeUApJCA8aZ85lVSh17SQAAhA66vYwfyLFcZV1GGfB1ELP5OOKUGzWiIK-Sh4dIek7Y6Wy13DKji96l2H1oyuv Y1YbK3GPMulgYjYE5o-9NH5zt-qnqMdYSOw7G4I2fpcU8FMx ztAgw8EGJWLCMTzgoqTu1Oa2nmTX0LYbdb3KMa2G4ajceBvxJjVp5FjMfiM-rj4ergRmflZhncEbY5GdOUFlyCsE2xfbnISQ6QDRXXxPH7p2y5Vp t3To3VIYKOawuIOjql3wC4A-Qijku2XsqIn-qsG5v4iIFLlIxP3O3blJWzUpA-lwkqqU2v9E-CQRHR0jBXrMripPqmRe6hzpr khN5UrDA/gkqepDmrk8sPWZ1EFufVZe6Azn1C2E6M/25 of LiveRamp. - AI marketing startup, Different, snags $ 48 million in seed funding https://links.adweek.com/s/c/gmo2U9A LOEyaEjgCzqltl7CltryhdMj1sa8vJXC1Q7bCTolnw5QEVaHOpNjM5JFXvN4cv6JVGGWXNVZpvgbS3cBE9hl2US-euaA-wwJLCMzWJEY7BMUIyt6bDc5GO61XF5K5Pns5dnxPjL1S7C1-iP9gsnmiKtGlwo4QUYaQQb26 wD5Ev 3s5T3N6ncM3wIcm0p193rMCC-a7kfVeLmR4EazxSd5qE6AqfSk2QmQVqVgrBnpsPj2E26ufUG8t18C3zEQMXo-YDHD-TXX3ubC87AT3EljFzqwtVfNavPXjtLLulpJMlki2SHhGbvfW2y4JJSANO9CmCVVhdmzd6 s-9AQLRieTqB7m3nchiJr381rT-fj-IfO6lQGA0SQYYSeMeT 4gBxXhq8m9b RyvOuA2UjB6ErOrP G19EC4awAl7qmCe4Qm P-lxsILntlyo8lsX4r8Q--br9VkDnF3TKw8JuJae36zasezT7gGGZMwvvFk8U7GiWYZXGUnZ9QCpzG-2iry17aOmu7eLzDsExsboopvWzKZowyDplu5htF92JGJe8c61VsUFoDtE052UOW5fOzHKny5ffEN6ajXlgVSTTGuUrsSOfKpYrFOcgXkWUog4BaCMuC5gKTRO7S0Rf7XMiTemnz4OGhxABAF4f2wSETPz3GKFvraL70kWZXfSYt3TGk54NIDg/Pyu8PSvawiHp0Ho0-9bdvDEdeAS3NDQk/25 . - Abbott Laboratories plans to spin off its nutrition unit, which makes Similac https://links.adweek.com/s/c/8ywq7DafPc RjT2JivPcws Mq7Ig4MBFvVw429MSilox0tha Na6GRVpUl2mlocOWceRP99wV 2JaNcgzLyJLxHlCezhv5U2DqpE0tglkw6J6N5mP6HEL8kDDOBIFGYKydhk2uADrCYHjOY1a3ZGcKLP 9dMdIn8reDRjo0pgMA5mBVaLOX-n15To SstKVRihysObkhF7ZUqt13GWTyU-02QFn32-TpFggu6Sac3BQy1T11SEVKaNn3nAfSqZfYNVhYPLm-pw7D-67eu03f8Nrk8S3Oa8FaSKHVOYAEvttaZ62MZJZoMo0U710QNhFbUkM16HQRPR32o9Sz7MKexIZKVMYiKpIgddTgyW8hiXG2whY9FBpSRfaSIQiTCjOG8 2GhyoDAf4Oat-9hQaAQM9Z5KP4HdSdf wXR7gdQfyTmeA9YDTho7AfEf1L03faIwEvZwE1m3APMiedp47unTBD0RI55oQZLqzDcC6zawZgozfZ5uN7pRB1WgUwLnJhcJ98YWPJAo8rRe6SiZ7iMrhOMPOOQn4vFpE6dAECHRWVKuwm2COSuymG-5YrPm9-bUBp4j1W0XqqWHAUrLFbq9Jcb20 tZ44C8dNZ8gn1J0yicDX SWUcqj7w tnC42X1AyvkRXp9CF8OzjbKYWvsxVRhbypQeq FtL4CxngXYMnzu-wuCovTv1vkmtqV4h-EK8KB5wTAgvpvf2VFNH6jicImiS2ItY5vSdwMBoYa1kMzp9a9HP50ILaAQ2hp46yu3uzkaYc8Ocoq28Pd0mTnPE-fqYYSL7 ByL9DmP0G2um pXgHKZRrC8wE56GFtQIexYhzLzwxg/qCTuXMljA9aw4Icp8cAOtHxbfXjVcBg1/25 , to focus on core healthcare products. - Kroger’s former CEO testifies that the grocer did what regulators required on its blocked $24.6 billion Albertsons https://links.adweek.com/s/c/kQw6LnKoke2uWeeQaZMLkpxOXIZZHDPfEce3AbENVRel0ujcTECxnThiO0 bl2zAiuqMOQGC1v GdgFkzmaQUZe mympNGdbHIZCyM8vjzdQHoVuEPXo9mUfFWZW7 Jv3Yinvbz8NKDX BJlxDGiMMzcghAZFBzFz NWAK93URXJqLpKHpEhISmfE-7nXdOMeBxn0hGnfMcpZteuj77vmoehoIAfuQxR2lSvlLkHswDfCkRQo8CBRQvhnciN3qLRRreK9qrqyfOk8LQRsMDm3vYPqtNcMtGfhVZ9KwjYBiIZvHo3EeBdJQkRhT-6zkTIv7gFWTnVpfjhxEKkQMfH6wpds1wlwoNJkHoFpXic4WFJTJap71F-QjI86JQLXLE4LXd22A4wyq2oPJWXCn7rSNzhlyURSuQ6o7hZysd5uhX80gmJ2RNHYAF-SEXlOScn8zdseXqpLHvwgqEQAs7CcXmBphaEmIv-ZdbpI09h3X1cKGkk4Z0O-FDeuNdCE4cvXckj9bbLt7zyyIYFmLFZaY8RkECaf40NtZik9g5cqLQ7p2SXPSS7dD3LDeCzFJWB z3n3gb3GhJoAeS2PXB0cPvs6a3GGlpEY SnGRV 7h5jcMCeh6EvEHo1RPOnjsEAaRJ1oqqUNMWoOsDFQiDBYwTjEEkhl7M6ORwCVrrx57sIOuWWyyIsscxWYCH28yRcwxQDzR6kpu-Pf2lCLhuk36gjFubcPaew9TGGdWNIDlyn9xHwFUjiblr0-x1K1CAOg3Vt9bK8i6mm-Knnh Kxv7d2a2wf6dIAEASLuLVcUsrReevJQYWQ1H7vy4gQ7vcY5kDA6Lz6T5HNx81dNPuJ4h9twC3jWKQTnJsoC7M-oYyl2KJpCA/617bjwwM8DEx3srqRvfpcq1ZFtCNPLNU/25 merger, as Albertsons sues for damages. - Retail media platform Kevel raises $52 million. https://links.adweek.com/s/c/5wo7rarx9P2koi6xolV9BAqCi83Pp3yKa9Bi9Ob8bWDedkwDZUoY eUZminQDOp5b3Mt 2dH5H8j1UAO ySUvi3Ek-m5IqKthC-gfac4S6UEJYWZPkBf1zmQgUa722Wd4z1-d6EAz3GxO5eUmW8wdQpFL2L062e7zXLY0EgrQ1o 978oSobXiPnhsj0fzbV47s02olYr9YY2pZl1JvotrKS72Kk0-42zhM7 dMyzsNgGgb3Ii7m9ZBQfIqKtzO9mUV Z1eDv2nzvBpk9QMtSrvsoKmE18mHaSdAu3jm0Lr7g-J4-zI9CnTHS23Els3vY82hKRy1rZipUtARX2e8qRejib2C9nhn6i8t8oO0RuU7E57fMsvd0URn886XHDALP0dnbCNPsVOWSSmoIEI96RYsoaqQNskl2hmWf Fss3MuLrDMNHzAX ulxEDE94Z5 hVZMxdlXxl05fuxG2FUU4V1IqhMAoN5m8n7Aoqxt7yDoR0Vg0ZMCgRfDnGM mgDzQdjEhvO6m56hKS1SlfdG9o3B9OnHHI3SAYS7UhkN3NPjpLLw0LVlx9FRC4kNIA19 nvxqaQxBljjulixscZ gfd2ZjPAywVXBvmdfofwCHgqas5-7tJDusG0ECTm0PxKWzumGGir yRw6rHdEBIGZ3M-uXuRtrHUeWiu-c-Mrf-6GRPQSNHIzjCx7RXo-NBBtZZmW-Y-hjKVh-BzK-ZeO2N l3NyTlI1HE9sd6yE0aDH0XGFgMm2ymrLlgvLM7tNumk6cSDYU Bbubj-5ulrJa04-ZqfIbIOip3xtTrzuljZnA4xBw/ ptfuTOTBUomdnryyByKaYs4inRUW38t/25 Revolving Door - Sebnem Erim joins Diageo as CMO https://links.adweek.com/s/c/gAg4QTLwcjcQiph2Xn5rQS20Tow9V 7IITTwm2K5vBSPlQ F DcBk7l-eGgDUlCZ8W2Lat0ubQK6aiCg-77UgclRbIvTaPwWRTeWN-UM1nS-rxqyRnLFHyGs5kcQOj-OHhTZngd ON9lpY3mMq-LApAqZ28EFywG9F6IMEGTHmIZ0M-P13iTMIb4efavTy6PP-6180pYdAGoE51SYQatSbf--rZB2EgEANgrbaBqAnvrsZ4YuBqLLBuXFCRFeMK07v2SuuvCvrZWPgO33Q0NbGCMSCkn-R-7BPUpSeLkG2D8ToF6RKvLZOMh8COKkXFvPSwVgnfXNcDqKaqGhpIoUJhVY9jkcdCyf4WGVCRtfAb1YvHRLUHzGYZ16cxwVaQgeGWEY3Bp6X90tFHGgU4-eP89bs1blUJAw0ExpYeFkai6WRvWAbEkYnYiQs4TeKciGr4qU4hdel6V YMwUbFiMjikb8TU1u4shNKT7LIcf-u1o7owjtkO rRtYYlL9i8IQTGctYcCaqKzBFV-ftqrZZkzkJJPitkSPuUgSglQ0wuIEK0hO9x1OXMxYdvIBO1eXUzAlFU1LrIoeEgR7h5QJkHroCdV15tR7aCd1J ecwYdkW40GQcbMbWqNBYgsS51tSFEbojhcLRaZoZt6RJG9hnQPkFeFyAAYHjTBzFKRSHDlSLlh8U4gHSed9JFGIJkBDpNDmBEWbKYnpyPMV2iId3oB niP9-clY-d22WQra3DdGA5uR44wE QPbFh07mkkqtnieXU3 SvE4uOC3QqtKTWs6f6aB7bVESC37VLkq0tEUGAF2l782x4tDUqiiq2ZxfUbDA/zTOgvysD4Xj88hIQ lQBwfdGtDSkxVuj/25 as the North American division turned in the spirits giant’s weakest results in 2026. - Joel Kaplan, Meta’s chief global affairs officer, will leave Meta next year after 15+ https://links.adweek.com/s/c/hbWVzOIdOo80wLZHMioMjZSNHXfLf6ayezxotBesWtpDc80hY2lXRTjVwLALi8mE5skvmw7L-A5LcjNhZ94IZo7Zrk6VGVz0c5waohJOjoXwDKImq7hq7dghxx1vGpGabMcXiqF-z8B ioVxU4Lrn54tAoFvxj120FAqExfLbqMTsg0xU4SujqhHtFsSIoLtjGDEx mWkH2rFSKUIRbVnGpA8 rQi-Yc7W5rEd2RQhd CY Ijph3NDnyjfvN0waP7rK8ERAe 0xn3siXY9Zpef lDZ0hisPoavkad8FonsDO3uKNYtln zbETQz9aLLihmqmcKlaPCqvNc0Z8s11nJNXRhqBcfC2fH yJtXusSQSROeeaoTHaBykBOWmRvQJ3yJ O16aYV-xs8-aWJ7y1yaudgBSVYP5nBy5JVOT-74w8YteTBzQuF31S47iwUgYYuetHfV8DoEnOsByZuWwtDfcw-O9kZ jhaj9ZnzBls5zFYpC-5HQVLHQGsbZz9rRm8yjih3Fz4539rInRPTzW0bh50DTMLnN5VggbZHS YNF0IPlUuRFv5L qLG6 YmbwwG-7GpLChizPoCzohaGBpS2KK trCNbqA1ptoco3vTBsEF5yTfo8lhE5nmjz1uF rUgz4KiPq3vfj-5oo5A YLUcss9u4/6XJ2d4dAxKVWkPgd40ptQENt34KqKcWU/25 years. - OpenAI’s ad team has grown to roughly 140 people https://links.adweek.com/s/c/jxYzaJZD--RIGiPNBWzpnaK1HUYrplQG5T PcdApM7FoGZMyf9Rt4v1ZmX1D1XGRXDLSEja4D38RsCwqqp-mDzZ6-9nwqe7rnNQgPqzqkui7llaizvidCGwu8r3Z 23BAT7drJqc1n6TdZp4sPojrPfr-wG9hmMDO JoC2dHCh DvGISC37fiWwqSkSIuquWIxYBx5HTzNCdco3xRlnhiqBg8Kn3KsUCwRwAlmwfrvK9J9zg947eHQNGIWVXANWOoVojNXNnLrGbCJiHE6mFCGA0tOmnvlideD069IzlQsSrRs-HyXg0t7PtFY1gRjxluBEfWCE1C0DcsaHYO4fh4JrrFGA3tmsr3w3BwZ7PkMmUIkZgq2L96D92zJxR776f8XXceR2nMShZ6Uvfj D5Rqs4lT9A7o-Rzxcqb4ph9oiYjSKVAQQ8Gm6mETqiWTaM9yPw9qCccd3yqzWi7S0Fx8IdtzbshCOq1B1CyCdT9qld n6 51buDfz2 h7eQ5dNGd3hHgjc7qrtcoaDWmk9YZ7x9ic0lSnKlVWoDGdaowxirz TeCud5ymWtkw8DFJYPHET7URFpQCSmxtSHWkcHDPUf9aH6GZA5GsPMlboWm O8g4Y2gEp4l2nCjBRhfFjWOpaLKEBlBM LHchrVGGXuB vm0qTvTWK8ixXASMuPnio-FOroSeMOpS-WNW8UcDrerNOodG7KuxvZM-acuPWxqNe9CzrUrIFvDCbXnY4lGVmEVMrf2CMvAhT3ii78ace-cE8xDwL C9kgInvpbh2NeoA/BMVXJZdTvXxPYJM2 Iq1JrHPuFIAsY1I/25 , with nearly half hired between July and September 2026. - Jenna Bromberg is appointed CMO of Arby’s https://links.adweek.com/s/c/upRCdkv8QjNcsegl2r-JxGqZF6SqC7Reu8q4NeFW-tZ8jw3B2hYqpBEtpC3BjhrUafQSTwiVYwXqQiEQiB77H2ZOA8m3bF40Alaw8hVcObsjZJYkzFGKgEb0NJMInm2KQgT239tXgvl67gqyj7IHGXnC0dTeucpDMXFmiDw6lfOqX4zqmugGFutmJAPcEnl7F82FIfdsY8VDiNWZIDfBk1LDO8vH1TzlxNABBW3a1M081TbygM4EPECDqFfgyokAp3F4db 13gzniyiCPiYbWnvnoLRTyM7oAQXIZRzviovXnHi d4f7MGAQOXFts1IPQruXBszZb4SIX0tPSdAxekvHbB 0AvhqI-x4uXqfcswMsuJg6qNI6yRW0szMCSSyzCx8GS2jvftkMq1lxo3gmDe0Jo6wFIVV5C8itnalXCCnAf8GgI7ud0ovzXvv8C3J1s4Kz9qiDe v2i1um8WWXWkZQIzfcRCWw wknS-fS9PWw55wQzOXVpyMQvXiMHPGQRa3nMSJiJQGGRMt8Xq6 PfB6B9iH2so72kr7Qe4m2vsiVhimUC-PfYtTIWxEnOUZObU7wL9shKrCWTbw3fDxVCPzavnhgFyebcn1a4o7hQMUVB0x4N5gvejoNbyrAYdbJBpNZve9PlwfpF2XxbP7rdrpWcoPgVOfoBbSEyFrNHOGqF6OhpmUPhLCMPpmiyESHurH04W1TTrvd-dNL4Y4d3WhGUdZIdt ZY81czUeItqi7r5U-VeR9zGVPVSIasx-ps5A21SWAMGyLIKPA/xgzE5L6W5w9x7sBfei1odnM3J8oUfRug/25 .