{"slug": "ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women", "title": "Ads for AI apps banned for sexually explicit content and objectifying women", "summary": "The UK Advertising Standards Authority banned social media ads for five AI apps — tyan.ai, Nexaipic, KH31 DD22, Rusto AI and PictoPop — after finding they promoted sexually explicit content and objectified women, including through harmful gender stereotypes. The ASA said the ads were irresponsible and likely to cause serious or widespread offence, and that many actively promoted creating explicit content from women's images without consent; the rulings followed investigations using the ASA's own AI-powered active ad monitoring system, during which the law changed to make supplying AI \"nudification\" apps a criminal offence. \"Encouraging and condoning the objectification of women and the creation of explicit content from people's images has the potential to cause real-world harm,\" said ASA regulatory projects manager Nicky Baker.", "body_md": "# Ads for AI apps banned for sexually explicit content and objectifying women\n\n## The ASA found the ads were irresponsible and likely to cause serious or widespread offence by objectifying and sexualising women.\n\n- Bookmark\n\nA series of social media ads for AI apps have been banned for promoting the creation of sexually explicit content and objectifying women.\n\nThe first ad, for tyan.ai, presented a female character as someone users could “customise” and instruct, alongside sexualised imagery, the Advertising Standards Authority (ASA) said.\n\nThe ad also portrayed someone who appeared to be under 18 in a sexual way.\n\nTwo ads for the AI portrait generation tool Nexaipic encouraged users to upload photographs of women, including their “crush”, to create “seductive” sexually explicit videos for the user’s sexual gratification.\n\nAn ad for AI image-to-video generation app KH31 DD22 showed a photograph of a clothed woman being transformed into an image of her topless, giving the impression that the app could be used to create content that exposed women’s bodies.\n\nThe watchdog found an ad for image generator tool Rusto AI encouraged users to create sexualised videos from photographs, and condoned the digital manipulation of women’s images to create sexually explicit content without their consent.\n\nAn ad for AI image-to-video generation app PictoPop used sexualised imagery to demonstrate the tool, including a woman being placed in a subordinate position, the [ASA](https://www.independent.co.uk/topic/asa) said.\n\nIn all five cases, the ASA found the ads were irresponsible and likely to cause serious or widespread offence by objectifying and sexualising women, including through harmful gender stereotypes.\n\nIt found many of the ads also actively promoted the creation of sexually explicit content using women’s images without their consent, adding: “There is no place for this type of content in advertising and we will take firm action against ads that promote it.”\n\nThe ASA found the ads with its own AI-powered, active ad monitoring system.\n\nWhile the ASA’s investigations were taking place, the law changed to make the supply of AI “nudification” apps a criminal offence.\n\nASA regulatory projects manager Nicky Baker said: “We take a firm line on ads that are likely to cause serious or widespread offence and these ads are a clear example of why that matters.\n\n“Encouraging and condoning the objectification of women and the creation of explicit content from people’s images has the potential to cause real-world harm.\n\n“That’s why we’ve taken proactive action through these rulings and why we have a zero-tolerance approach where we see ads like these.”", "url": "https://wpnews.pro/news/ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women", "canonical_source": "https://www.independent.co.uk/news/business/asa-b3050862.html", "published_at": "2026-09-15 23:01:00+00:00", "updated_at": "2026-09-15 23:38:05.071760+00:00", "lang": "en", "topics": ["ai-ethics", "ai-policy", "generative-ai", "ai-products"], "entities": ["Advertising Standards Authority", "tyan.ai", "Nexaipic", "KH31 DD22", "Rusto AI", "PictoPop", "Nicky Baker"], "alternates": {"html": "https://wpnews.pro/news/ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women", "markdown": "https://wpnews.pro/news/ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women.md", "text": "https://wpnews.pro/news/ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women.txt", "jsonld": "https://wpnews.pro/news/ads-for-ai-apps-banned-for-sexually-explicit-content-and-objectifying-women.jsonld"}}