Adobe’s Creative Agent Wants To Do the Photo and Video Editing Tasks You Don’t Want To

Adobe announced at Adobe MAX in Miami significant expansions to the Adobe Creative Agent, which users can direct with text across Adobe's Firefly AI platform and Creative Cloud apps including Photoshop and Premiere. The agentic AI tool is positioned to handle photo and video editing tasks users don't want to do themselves, following years of Adobe developing agentic AI.

Adobe has been developing agentic AI for years, and at this year's Adobe MAX in Miami, it looks like it has finally been fully unleashed. Adobe is ushering in significant expansions to the Adobe Creative Agent, which users can direct using text across not only Adobe's Firefly AI platform but also Creative Cloud apps like Photoshop and Premiere.