Adobe taps tech veteran Fabio Tiviti to lead Asia expansion

Adobe appointed Fabio Tiviti as vice president of its Asia business to lead enterprise operations across Korea, Southeast Asia and Greater China, the company announced Tuesday. The move positions the design and marketing software firm to capture growth in Asia, the world’s fastest-growing artificial intelligence market, as global tech companies compete for enterprise clients in the region. Tiviti, a 25-year technology sector veteran who previously held senior roles at Workday, SAP and Infor, will report to Adobe Asia Pacific and Japan President Ben Goodman.

Adobe appointed Fabio Tiviti as vice president of its Asia business, the company announced Tuesday, as the Silicon Valley design and marketing software giant moves to expand its footprint in Asia, the world’s fastest-growing artificial intelligence AI market. Tiviti will oversee Adobe’s enterprise operations across Korea, Southeast Asia and Greater China. He will report to Ben Goodman, the president of Adobe Asia Pacific and Japan. The appointment comes as global tech firms aggressively vie for enterprise clients in Asia, a region increasingly viewed as a crucial battleground for commercial AI deployment. Tiviti brings more than 25 years of technology sector experience in the Asia-Pacific region. He most recently served as group vice president at Workday, where he directed field operations and market strategies across Asia, Japan, Europe and the Middle East. He has also held senior executive roles at SAP and Infor. "Fabio brings proven experience driving growth and innovation," Goodman said in a statement, noting that the new executive's leadership would be pivotal in helping clie