Adobe is trying to make its AI generators idiot-proof in Premiere

Adobe is overhauling Premiere Pro with a new Generative Media tool that lets editors generate video, sound effects, music, and soundscapes directly from the timeline, choosing from models including Adobe Firefly, Google Veo, Runway, Luma, and Kling. The update also introduces AI audio tools in beta for separating speakers and ducking music, and brings an AI Assistant to After Effects in beta for plain-language commands. Adobe aims to streamline creative workflows by making AI generation more accessible without leaving the editing interface.

Adobe is overhauling how editors interact with AI in its Premiere professional video editing software. Its new Generative Media tool makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline. The generators themselves aren’t entirely new; the big change is how easily you can access them without breaking your workflow. Adobe is trying to make its AI generators idiot-proof in Premiere A dedicated Generative Media interface can now be accessed right from the project timeline. Instead of jumping between browsers or external apps to find missing B-roll or audio elements, editors can now highlight an empty gap on the video or audio track and generate context-aware, fully editable clips without leaving the project. Editors can choose from multiple underlying models directly in the timeline — including Adobe Firefly, Google Veo, Runway, Luma, and Kling — to best match their project’s style. Premiere is also getting new AI audio tools in beta that can separate overlapping speakers, automatically duck music under speech, and independently adjust dialogue and ambience. And Adobe is bringing its AI Assistant to After Effects also in beta that lets editors use plain-language commands to reorganize projects, fix technical problems, and create effects without writing expressions themselves. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.