AAPL stock rallies 15% as investors favor AI caution and welcome price increases

Apple stock rallied 15% from its June low as investors embraced the company's cautious approach to AI spending and welcomed recent price increases. The rebound follows a post-WWDC slide that some attributed to disappointment in Apple's AI announcements.

Apple https://9to5mac.com/guides/aapl/ stock slid significantly downwards in the wake of the WWDC keynote https://9to5mac.com/guides/wwdc-2026/ , with some attributing that to disappointment in the company’s AI https://9to5mac.com/guides/apple-intelligence/ announcements. While we disagreed https://9to5mac.com/2026/06/10/aapl-stock-slides-but-is-it-a-reaction-to-ai-announcements/ with that analysis, investors do now seem to be welcoming the company’s caution when it comes to AI spending, with the stock rallying 15% since that June low …