# AAPL stock rallies 15% as investors favor AI caution and welcome price increases

> Source: <https://9to5mac.com/2026/07/13/aapl-stock-rallies-15-as-investors-favor-ai-caution-and-welcome-price-increases/>
> Published: 2026-07-13 13:11:08+00:00

[Apple](https://9to5mac.com/guides/aapl/) stock slid significantly downwards in the wake of the [WWDC keynote](https://9to5mac.com/guides/wwdc-2026/), with some attributing that to disappointment in the company’s [AI](https://9to5mac.com/guides/apple-intelligence/) announcements.

[While we disagreed](https://9to5mac.com/2026/06/10/aapl-stock-slides-but-is-it-a-reaction-to-ai-announcements/) with that analysis, investors do now seem to be welcoming the company’s caution when it comes to AI spending, with the stock rallying 15% since that June low …