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A question for the industry: How will external developers use AI tools? | The DeanBeat

GamesBeat's DeanBeat column poses a question about how external developers will use AI tools for their game development and publishing clients, following Microsoft's layoffs of 1,600 employees in early July, with an additional 1,600 (or 1,250) planned. The piece highlights the unseen impact on an external developer who lost work due to Microsoft's decision.

read1 min views1 publishedAug 8, 2026
A question for the industry: How will external developers use AI tools? | The DeanBeat
Image: Gamesbeat (auto-discovered)

*Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. *Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF). Here’s a question I’m pondering. How will external developers use AI tools for their customers, the game development and publishing companies?

When Microsoft laid off 1,600 and said it would lay off 1,600 more (or perhaps 1,250) in early July, I interviewed an external developer who lost a job as a result. It was sad to note that this impact of the layoff decision had an unseen impact on the developer who didn’t actually work for Microsoft.

This is exclusive GB MAX content. Members get full transcripts, in-depth analysis, and access to the conversations shaping the gaming industry — the stuff that doesn’t make the free feed.

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