{"slug": "a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures", "title": "A guide to opting out of Instagram’s AI tool that uses your pictures", "summary": "Instagram launched Muse Image, an AI tool that generates and edits images using public account pictures, automatically opting in users by default. Users can opt out via Profile > Menu > Sharing and reuse by disabling the relevant toggles, though existing AI-generated images will remain. Privacy advocates warn the tool facilitates identity-based fraud.", "body_md": "# A guide to opting out of Instagram’s AI tool that uses your pictures\n\n[Instagram](/topic/instagram)has launched a new[AI](/topic/ai)tool, Muse Image, which enables users to generate and edit images using pictures from public accounts.- Public accounts are automatically opted into this feature by default, sparking concerns over user consent.\n[Meta](/topic/meta)said the tool includes ”strong controls and safety guardrails”, with private accounts and those belonging to under-18s automatically excluded.- “Cybercriminals are already combining generative\n[AI](/topic/ai)with automated tools to scale phishing and fraud. Muse Image makes it even easier to generate convincing images based on public identities,”[Malwarebytes](http://redirect.viglink.com?&key=5b1a6400a3c0d931ed2037885e1a27a3&u=https%3A%2F%2Fwww.malwarebytes.com%2Fblog%2Fai%2F2026%2F07%2Fturn-off-this-meta-setting-before-someone-generates-ai-images-of-you&cuid=b3012577)said. - To turn off the feature, users can open Profile > Menu > Sharing and reuse. Then, turn off the Posts and Reels toggles where it says “allow people to reuse your content on\n[Instagram](/topic/instagram)and with AI features at[Meta](/topic/meta)”. Opting out of the feature will not prevent images that have already been edited or generated from circulating on the app.", "url": "https://wpnews.pro/news/a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures", "canonical_source": "https://www.independent.co.uk/bulletin/news/instagram-muse-image-how-to-opt-out-ai-b3012577.html", "published_at": "2026-07-10 10:36:37+00:00", "updated_at": "2026-07-10 10:43:33.597238+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-ethics", "ai-policy", "ai-products"], "entities": ["Instagram", "Meta", "Malwarebytes"], "alternates": {"html": "https://wpnews.pro/news/a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures", "markdown": "https://wpnews.pro/news/a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures.md", "text": "https://wpnews.pro/news/a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures.txt", "jsonld": "https://wpnews.pro/news/a-guide-to-opting-out-of-instagrams-ai-tool-that-uses-your-pictures.jsonld"}}