*I find it hilarious that when I search for “working writer” on Pexel, they serve me numerous images of serious-looking people with typewriters. Honey, we’ve moved on from that, but I’ll use it because of the romanticism of it all. In truth, I work with two monitors, a mouse and a mechanical keyboard hooked up to a laptop that constantly reminds me of yet another Jira and chat notification. A steady drip of coffee throughout the day is essential for brain power. *
First, a caveat: There’s no such thing as a* typical *work day for me. Some days I go all-in with content creation. Some days are meeting-heavy days. Other days I plan and manage the content pipeline.
The day I’m highlighting is a “content creation” and “content management” day. Here’s how it can go:
**9am: **I am in the office with a cup of coffee.
From 9 to 5pm I may be doing the following:
- Bob, one of my agents, has a daily brief ready for me in a chat room. The report helps me get caught up as it tells me what’s been happening in chat rooms and emails while I was asleep. I take note of requests and personal DMs. I may have to rejig the quarterly editorial plan if I get an urgent content request.
- After reading the brief, I send an agent to create a fact pack for a project I’ll be writing about. We have a rich, well-maintained knowledge base it can use.
- While my agent is running around, I’m working with my chosen AI coding agent (it could be Antigravity, Claude Code) to discuss the editorial calendar app I’m building with it.
- Once I get the fact pack project, I’ll evaluate the report to see if the project is “ready” to be turned into content.
- If the project is ready, I’ll evaluate every single claim of the report to ensure its accuracy. 12pm. I break for lunch- Then I’ll write the outline for the case story with my brain and fingers because it’s important to encode that information in my head..
- If I feel like it I will ask another agent to expand the outline to the case study format I’ve told it to use.
- Then I will revise that prototype like crazy.
- Once the draft is ready I’ll use another agent who serves as a beta-reader (from the perspective of our target audience), a “third eye” to critique the draft to surface any missing perspectives/points
- I revise again
- Then once I’m satisfied, I launch a copyeditor agent. If I’m fairly confident I just go straight to a proofreading agent.
- The copy is now ready for review. I update the necessary job tickets.
- The day ends with me going for a walk towards the nearby town centre for dinner.
Okay, I wouldn’t call this a typical day. It’s a fairly intense content-creation day. But it’s VERY possible thanks to the AI assistance.
Usually I prefer to do this entire workflow in two days: One day for creation, another day for evaluation and revision. Different days for different brain modes. It’s kinder on the brain.
In a typical company, a team may execute this workflow. Now, I have a whole content team (and even an engineer bot) to help me. What used to take an entire week or more can be condensed into 1-3 days.
I am still the boss and I still write heavily.
You are probably wondering: why not hire people to fill those roles AI is doing?
Yes, ideally it’ll be great to have a team.
But what makes you think every company has the luxury to hire an entire team for content purposes?
In my career, I’ve had roles where I’m the solo tech writer/writer. All-in-one, jack-of-all-trades content roles are common in Malaysia because local companies tend to be very lean.
If you have a human team to support you, all the better! All stripes of writers, whether they are tech writers, content marketers or managers, whether they have a team or not, can benefit from the assistance of AI, especially if they know how to use them well.
However, this will be a game-changer for that solo, all-in-one content manager and marketer; it’ll enable them to work with support, even if it’s just a bot.
Enterprise content management and creation is very complex, so I cannot say that AI will turn everything into nirvana overnight for content professionals.
Used improperly, it will still be more work than help. And if expectations are unrealistic, content professional will still be burned out by the demands.
But a company that understands the role LLMs play in assisting content creation will really stand to benefit from it.
PS: I always try to offer a more realistic view of the profession, not a rainbows and kittens idea of how it’s like to be a writer in enterprises. You can read more below: