# 61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix

> Source: <https://www.searchenginejournal.com/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix/580542/>
> Published: 2026-06-30 13:08:09+00:00

This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration layer, the question is who leads it. The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s […]

The post [61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix](https://www.searchenginejournal.com/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix/580542/) appeared first on [Search Engine Journal](https://www.searchenginejournal.com).