{"slug": "61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix", "title": "61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix", "summary": "A survey reveals 61% of CMOs find local marketing overly complex, with 99% of senior marketers seeking an AI orchestration layer to manage multi-location visibility, listings, and reviews. Uberall proposes agentic AI as the solution to automate duplicate listing fixes, review responses, and sentiment analysis.", "body_md": "This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Who should own AI search visibility across all our locations? Should I add more AI tools to manage local listings and reviews, or is that making it worse? When 99% of senior marketers say they want an AI orchestration layer, the question is who leads it. The ideal multi-location marketing world is one where agentic AI fixes duplicate listings, responds to customer reviews, analyzes sentiment, and spots optimization opportunities before the marketer can say “GBP.” However, what multi-location brand CMOs actually have, in today’s […]\n\nThe post [61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix](https://www.searchenginejournal.com/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix/580542/) appeared first on [Search Engine Journal](https://www.searchenginejournal.com).", "url": "https://wpnews.pro/news/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix", "canonical_source": "https://www.searchenginejournal.com/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix/580542/", "published_at": "2026-06-30 13:08:09+00:00", "updated_at": "2026-06-30 13:18:07.391228+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-agents", "ai-tools", "generative-ai"], "entities": ["Uberall", "Search Engine Journal", "CMOs"], "alternates": {"html": "https://wpnews.pro/news/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix", "markdown": "https://wpnews.pro/news/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix.md", "text": "https://wpnews.pro/news/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix.txt", "jsonld": "https://wpnews.pro/news/61-of-cmos-say-local-marketing-is-too-complex-heres-the-fix.jsonld"}}