# 5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More

> Source: <https://www.adweek.com/brand-marketing/5-marketer-moves-to-know-about-behr-gm-johnson-outdoors-and-more/>
> Published: 2026-07-24 12:21:45+00:00

The revolving door of chief marketing officer hires and reshuffles keeps spinning.

We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending July 24.

– **Behr** has elevated longtime marketer **Andy** **Lopez** to CMO, broadening his remit to include product strategy, marketing, and innovation. Lopez’s promotion comes [amid a major digital transformation](https://www.adweek.com/brand-marketing/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future/) for the brand, which recently launched AI tools designed to help tackle one of DIYers’ biggest issues: color paralysis.

– **Allyson** **Witherspoon** is leaving her role as **Nissan** CMO after 12 years with the business to lead marketing for **General** **Motors**’ **Buick** and **GMC**. “I look forward to helping write the next chapter for two iconic American brands,” she [wrote on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7485015691268415488/). “Elevating the experiences, technologies and vehicles that inspire confidence, enable adventure and deliver premium capability in everything we do. Let’s goooooo!”

– **Andres** **Baptista **is now CMO of **Johnson** **Outdoors**. He was most recently vp and GM of deep cleaning and consumables for homecare brand **Bissell**. He shared the news on [LinkedIn](https://www.linkedin.com/posts/andresbaptista78_i-am-thrilled-to-share-that-i-have-officially-ugcPost-7480024538437533696-nQD7/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABGWFUwBg06mvKUl9X2ZjbaAJ03RQL_qYn0), saying he’ll be working across **Minn** **Kota**, **Humminbird**, **Old** **Town**, and **Jetboil** and more.

– **Kate Spade** **New** **York** has appointed **Allison** **Badea** as CMO, [tasked with “reigniting the magic” of the brand](https://uk.fashionnetwork.com/news/Kate-spade-new-york-names-allison-badea-as-cmo,1853213.html). She joins from **L’Oréal**, where she most recently served as global svp of brand experience for **Maybelline** **New** **York**.

– **Magic** **Spoon** has welcomed **Sarah** **Barnes** as CMO. She brings experience from **Kraft** **Heinz** and **RXBar**, and most recently, **Chosen** **Foods**.