# 5 AI ‘influencers’ on social media, from models to a granny friendly with the Biebers

> Source: <https://www.scmp.com/magazines/style/lifestyle/leisure/article/3355534/5-ai-influencers-social-media-models-granny-friendly-biebers?utm_source=rss_feed>
> Published: 2026-06-13 10:00:08+00:00

# 5 AI ‘influencers’ on social media, from models to a granny friendly with the Biebers

[Sumnima Kandangwa](/author/sumnima-kandangwa)

These women supposedly attend Paris Fashion Week and get invites to top restaurants, but here’s the catch: they’re not real

Aitana López is one of the most talked-about influencers at the moment. Since her Instagram account @fit_aitana was created in 2023, featuring lifestyle and beauty content, the pink-haired, 20-something Spanish woman has amassed over 300,000 followers at the time of writing.

[Paris Fashion Week](https://www.scmp.com/magazines/style/fashion/fashion-news/article/3345916/paris-fashion-week-2026-celine-loewe-hermes-balenciaga-givenchy-and-more-highlights?module=inline&pgtype=article)earlier this year. Most importantly, she’s not real.

Created by Rubén Cruz, the founder of influencer agency named The Clueless, Aitana López is a hyperrealistic AI influencer. Not only was she raking in over US$11,600 a month in 2023, she’s also attracted the attention of prominent male celebrities who’ve apparently tried to slide into her DMs without realising that she’s AI-generated.

“One day, a well-known Latin-American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids,” Cruz told Euro News in a 2023 interview.

Her Instagram bio states “virtual soul” and links to @theclueless.ai and @open_artai.

According to Cruz, Aitana was created when the agency was struggling to find reliable influencers. “We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” he said.

Despite the rise in anti-AI sentiments, Aitana is just one of several AI “influencers” who are taking over social media. Here are a few that have been on our radar.
