4 Things We Saw Inside WPP’s New AI-Powered Production Hub

WPP opened Devon's Point, a 34,000-square-foot AI-powered production hub in east London, operated by its WPP Production division of 10,000 production professionals and home to creative technology studio HEX and the agentic marketing platform WPP Open. The facility is the first of several global production hubs WPP plans to open, following the February launch of WPP Production as part of the company's Elevate28 turnaround plan to simplify its operating model and return to growth.

WPP has unveiled its flagship global production hub in London, and ADWEEK got a look inside the facility. Today, the company opened Devon’s Point, which spans 34,000 square feet in east London and brings together AI-powered, virtual, and human-led production under one roof. Operated by WPP Production, the company’s global division of 10,000 production professionals, it is also home to creative technology studio HEX and integrates agentic marketing platform WPP Open. Devon’s Point is the first of several production hubs that WPP plans to open around the world. The London studio follows the launch of WPP Production in February, after WPP restructured into four business units—production, media, creative, and enterprise solutions—as part of its Elevate28 turnaround plan to simplify its operating model https://www.adweek.com/agencies/wpp-is-on-track-with-turnaround-plan-as-revenue-drops-56-in-first-half-of-2026/ and return the company to growth. UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. VIEW ALL SUBSCRIPTION OPTIONS https://www.adweek.com/subscription/