{"slug": "2026-38-doomforce", "title": "2026.38: Doomforce", "summary": "Salesforce CEO Marc Benioff is reversing his 2024 AgentForce commitment by integrating Anthropic and OpenAI chatbots as the preferred user interface for Salesforce customers, a shift Stratechery's Andrew Sharp called a \"climbdown\" in Wednesday's Update on Dreamforce. Sharp wrote that Salesforce will \"swim with\" the AI tide and charge a premium for it, with the caveat that these currents may erode the SaaS beachhead for everyone. Separately, Ben Thompson argued that Dario Amodei's proposal to pace the AI frontier is unrealistic and \"mostly geared to political control of AI.", "body_md": "Welcome back to This Week in Stratechery!\n\nAs a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in [your delivery settings](https://stratechery.passport.online/member/account/delivery).\n\nOn that note, here were a few of our favorites this week.\n\n1. **The View From Anywhere But San Francisco** . It is exciting to talk about AI because there are so many unknowns; it is incredibly frustrating to talk about AI doom…because there are so many unknowns. Indeed, that’s the pushback I had[on Stratechery](https://stratechery.com/2026/pacing-the-frontier-ais-digital-limits-ai-commissars/) and[Sharp Tech](https://sharptech.fm/member/episode/doom-debates-go-mainstream-ai-religion-and-the-economic-future-several-vectors-of-the-china-question) to the debates of the last week: viewpoints that don’t harbor dissent inevitably lead to bad outcomes. The best read on the matter, however, was Andrew’s Sharp Text article[Some of All Fears](https://sharptext.net/2026/some-of-all-fears/) , that had a simple request: let’s actually solve real problems when they are, in fact, real.*—**Ben Thompson*\n\n1. **The Limited Potential for a Pacing Deal.**  After a week of speculation over whether China would ever agree to a deal with the U.S. to slow down AI development, Bill and I discussed that question at length[on this week’s episode of Sharp China](https://sharpchina.fm/member/episode/the-limited-potential-for-a-pacing-deal-mss-on-prc-ai-risks-distillation-and-data-security-the-partys-approach-to-social-media) , as well as why the CCP’s past successes controlling technology (they did in fact[nail jello to the wall](https://www.c-span.org/clip/white-house-event/user-clip-clinton-on-firewall-and-jello/4893404) ) may inform its apparent confidence in its ability to manage AI risk. At the end, I also found it interesting to learn that rising discontent across Chinese social media is not necessarily a reflection of the limits of that aforementioned censorship, but possibly a window into how the Party manages social malaise.*—**AS*\n2. **The Salesforce Zag.** We didn’t get a chance to discuss this on Sharp Tech this week (we had too much existential dread to address), but I loved[Wednesday’s Update](https://stratechery.com/2026/salesforce-ai-force-agents-as-ui-the-race-to-headless/) on Dreamforce and Salesforce’s integration with Anthropic. In what appears to be a climbdown from[his colorful commitment to AgentForce in 2024](https://stratechery.com/2024/enterprise-philosophy-and-the-first-wave-of-ai/) , CEO Marc Benioff is now going the opposite direction from other enterprise AI players and leaning into Anthropic and OpenAI chatbots as the preferred UI of his customers. Rather than fight the AI tide, Salesforce will swim with it and charge a premium for it (with the caveat that these particular currents may lead to a world in which the SaaS beachhead is eroded for everyone).*—**Andrew Sharp*\n\n### Stratechery Articles and Updates\n\n- [Pacing the Frontier, AI’s Digital Limits, AI Commissars](https://stratechery.com/2026/pacing-the-frontier-ais-digital-limits-ai-commissars/)*— Dario Amodei wants to pace the frontier; it’s an unrealistic proposal that seems mostly geared to political control of AI.*\n- [OpenAI Ads, Amazon Ads in ChatGPT, Walmart to Accept Apple Pay](https://stratechery.com/2026/openai-ads-amazon-ads-in-chatgpt-walmart-to-accept-apple-pay/)*— ChatGPT ads are working, and solve Amazon’s biggest problem with chatbots. Then, Walmart finally gives in to Apple Pay, because fighting the status quo is hard.*\n- [Salesforce AI Force, Agents as UI, The Race to Headless](https://stratechery.com/2026/salesforce-ai-force-agents-as-ui-the-race-to-headless/)*— Salesforce is abandoning UI as a moat, which is a very smart move because it’s disappearing for everyone.*\n- [An Interview with Joanna Stern About the iPhone Duo and AI for Normal People](https://stratechery.com/2026/an-interview-with-joanna-stern-about-the-iphone-duo-and-ai-for-normal-people/)\n\n### Sharp Text by Andrew Sharp\n\n- [Some of All Fears](https://sharptext.net/2026/some-of-all-fears/) — AI anxiety is rational, but the conversation over the past 10 days has been absurd and irresponsible.\n\n### Dithering with Ben Thompson and Daring Fireball’s John Gruber\n\n### Asianometry with Jon Yu\n\n### Sharp China with Andrew Sharp and Sinocism’s Bill Bishop\n\n### Greatest of All Talk\n\n### Sharp Tech with Andrew Sharp and Ben Thompson\n\nThis week’s Stratechery video is on [Write Things Down](https://stratechery.com/2026/write-things-down/).", "url": "https://wpnews.pro/news/2026-38-doomforce", "canonical_source": "https://stratechery.com/2026/doomforce/", "published_at": "2026-09-18 17:00:00+00:00", "updated_at": "2026-09-18 17:25:10.131858+00:00", "lang": "en", "topics": ["ai-products", "ai-agents", "ai-policy", "ai-startups"], "entities": ["Salesforce", "Marc Benioff", "Anthropic", "OpenAI", "Dreamforce", "Stratechery", "Andrew Sharp", "Dario Amodei"], "alternates": {"html": "https://wpnews.pro/news/2026-38-doomforce", "markdown": "https://wpnews.pro/news/2026-38-doomforce.md", "text": "https://wpnews.pro/news/2026-38-doomforce.txt", "jsonld": "https://wpnews.pro/news/2026-38-doomforce.jsonld"}}