{"type": "article", "title": "Unilever’s big World Cup bet is all about building ‘desire at scale’", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/unilevers-big-world-cup-bet-is-all-about-building-desire-at-scale", "original_source": "https://fortune.com/2026/07/08/unilever-world-cup-sponsorship-desire-at-scale/", "published": "2026-07-08T08:51:56+00:00", "accessed": "2026-07-08", "id": "unilevers-big-world-cup-bet-is-all-about-building-desire-at-scale"}