{"type": "article", "title": "The new CMO playbook: how marketers are balancing broader remits and tighter budgets", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/the-new-cmo-playbook-how-marketers-are-balancing-broader-remits-and-tighter", "original_source": "https://fortune.com/2026/06/26/cmo-role-cannes-lions-nfl-dove-adobe-reckitt/", "published": "2026-06-26T11:57:21+00:00", "accessed": "2026-06-26", "id": "the-new-cmo-playbook-how-marketers-are-balancing-broader-remits-and-tighter"}