{"type": "article", "title": "The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/the-consumer-journey-is-cpg-marketings-north-star-and-why-brands-cant-discount", "original_source": "https://digiday.com/sponsored/ibotta-cpg-promotions-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published": "2026-08-13T19:00:47+00:00", "accessed": "2026-08-13", "id": "the-consumer-journey-is-cpg-marketings-north-star-and-why-brands-cant-discount"}