{"type": "article", "title": "The case for and against agencies betting on tokens the way they bet on media", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/the-case-for-and-against-agencies-betting-on-tokens-the-way-they-bet-on-media", "original_source": "https://digiday.com/media-buying/the-case-for-and-against-agencies-betting-on-tokens-the-way-they-bet-on-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published": "2026-07-31T04:01:00+00:00", "accessed": "2026-07-31", "id": "the-case-for-and-against-agencies-betting-on-tokens-the-way-they-bet-on-media"}