{"type": "article", "title": "The audience is the asset. Media finance teams need to understand them to protect the margin.", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/the-audience-is-the-asset-media-finance-teams-need-to-understand-them-to-protect", "original_source": "https://www.databricks.com/blog/audience-asset-media-finance-teams-need-understand-them-protect-margin", "published": "2026-07-28T19:03:18+00:00", "accessed": "2026-07-29", "id": "the-audience-is-the-asset-media-finance-teams-need-to-understand-them-to-protect"}