{"type": "article", "title": "Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/marketing-vanguard-at-cannes-why-forcing-ai-adoption-backfires-ft-rafa-flores-of", "original_source": "https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-why-forcing-ai-adoption-backfires-ft-rafa-flores-of-treasure-ai/", "published": "2026-07-22T09:30:48+00:00", "accessed": "2026-07-23", "id": "marketing-vanguard-at-cannes-why-forcing-ai-adoption-backfires-ft-rafa-flores-of"}