{"type": "article", "title": "Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/marketing-vanguard-at-cannes-how-ibm-became-its-own-ai-case-study-ft-jonathan", "original_source": "https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-how-ibm-became-its-own-ai-case-study-ft-jonathan-adashek/", "published": "2026-08-11T11:04:15+00:00", "accessed": "2026-08-11", "id": "marketing-vanguard-at-cannes-how-ibm-became-its-own-ai-case-study-ft-jonathan"}