{"type": "article", "title": "‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/humans-at-the-helm-agents-in-the-loop-wpp-is-testing-a-buyer-ageny-for-video-but", "original_source": "https://digiday.com/media-buying/humans-at-the-helm-agents-in-the-loop-wpp-is-testing-a-buyer-ageny-for-video-but-its-bigger-bet-is-on-governance/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published": "2026-06-19T04:01:00+00:00", "accessed": "2026-06-19", "id": "humans-at-the-helm-agents-in-the-loop-wpp-is-testing-a-buyer-ageny-for-video-but"}