{"type": "article", "title": "From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/from-prediction-to-incrementality-causal-optimization-for-large-scale-targeting", "original_source": "https://arxiv.org/abs/2608.10182", "published": "2026-08-12T04:00:00+00:00", "accessed": "2026-08-12", "id": "from-prediction-to-incrementality-causal-optimization-for-large-scale-targeting"}