{"type": "article", "title": "'AI washing': firms are scrambling to rebrand themselves as tech-focused", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/ai-washing-firms-are-scrambling-to-rebrand-themselves-as-tech-focused", "original_source": "https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand", "published": "2026-05-24T15:21:28+00:00", "accessed": "2026-07-10", "id": "ai-washing-firms-are-scrambling-to-rebrand-themselves-as-tech-focused"}