{"type": "article", "title": "Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/agentic-media-buying-cannot-scale-without-the-right-foundation-see-how-buyers-on", "original_source": "https://www.databricks.com/blog/agentic-media-buying-cannot-scale-without-right-foundation-see-how-buyers-and-sellers-get", "published": "2026-07-30T19:10:00+00:00", "accessed": "2026-07-30", "id": "agentic-media-buying-cannot-scale-without-the-right-foundation-see-how-buyers-on"}