{"type": "article", "title": "Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech", "publisher": "Web Pulse", "url": "https://wpnews.pro/news/agencies-look-to-ai-agents-for-edge-but-must-fend-off-brands-looking-to-in-house", "original_source": "https://digiday.com/media-buying/agencies-look-to-ai-agents-for-edge-but-must-fend-off-brands-looking-to-in-house-with-the-same-tech/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss", "published": "2026-06-24T04:01:00+00:00", "accessed": "2026-06-25", "id": "agencies-look-to-ai-agents-for-edge-but-must-fend-off-brands-looking-to-in-house"}